Peter Sorgenfrei

Peter Sorgenfrei is a Danish entrepreneur and leadership coach who has spent twenty-five years learning what sustainable success requires.

He founded six companies across Europe and North America, including Holo, which grew into Europe's largest autonomous vehicle operator. Before that, he worked at Toyota, DaimlerChrysler, and UBS on Wall Street. In 2019, his body forced him to stop. The breakdown that followed became the foundation for the Whole Human Approach, now used by founders and CEOs across four continents.

He coaches leaders globally from his home in Copenhagen, where he gets up before dawn to swim in the cold harbor, embarrasses his family with dad jokes, and is learning that becoming whole is a practice, not a destination.

His first book, The Whole Human Leader: How to Lead Without Losing Yourself, is published by Wiley in August 2026.