Tauseef Muhammad

Tauseef Muhammad is a B2B marketing and growth strategist with over two decades of experience helping startups and global enterprises build predictable, scalable go-to-market systems.

His career began in IT at MTV, where he witnessed firsthand how digital was reshaping buyer behaviour and brand growth. That early exposure to platform-level change shaped a career spent at the intersection of marketing, technology, and revenue.

He has worked across healthcare, telecom, retail, and supply chain — consistently focused on one question: how do you engineer growth rather than hope for it?

Tauseef is the founder of Sohaba Consulting and the creator of the Agentic Marketing framework, which helps B2B companies replace campaign-driven execution with signal-based, autonomous demand systems.

He is the author of Agentic Marketing Champion: The Blueprint for Building Autonomous B2B Growth Engines in the Age of AI.