Mark Heisten

Mark is an advertising and strategic communication professor and brand activism researcher at Marist University in Poughkeepsie, NY. Previously, he was an Advertising Strategy Scholar-in-Residence at the University of Colorado Boulder. Mark's scholarly research includes artificial intelligence (AI) in journalism, advertising, and PR; the moral obligations of brands engaging in socially responsible advertising and marketing; and the intersection of ethical decision-making and sociopolitical engagement. He has more than 25 years of professional experience in marketing, advertising, and public relations. In his professional experience, he worked with some of the world’s largest and well-known brands, including Adobe, Apple, Chicago Bulls and White Sox, FedEx, HP, Intuit, Microsoft, Midas, Nestlé, the US Army, and Visa. Mark is also the founder of Leadership Legend, a personal branding consultancy. His professional work has earned recognition, including the PRSA Silver Anvil and multiple DMA ECHO awards. Mark earned his BA in English Literature from the University of Missouri, his MBA from Santa Clara University, and his PhD from the University of Colorado Boulder.