Nick Ayton

Nick Ayton is a seasoned CEO advisor, turnaround specialist and operator with over four decades of experience inside organisations across four continents. He has led hundred-million-pound turnarounds, navigated complex post-merger integrations, and been called in to rescue failing digital transformation and AI programmes. He has sat on both sides of major deals — and knows exactly where and why they stall.

The Slow Bleed: Why Your Business Is Losing Cash — and It's Not a Sales Problem is his field guide for CEOs, founders and leadership teams who are tired of solving the wrong problems. Practical, direct and tools-heavy, it delivers the diagnostics, frameworks, checklists and action plans needed to identify where commercial performance is being quietly strangled — and fix it in days and weeks, not years.

Published by Redline Press. Available in eBook, paperback and audiobook.