ESIC Editorial

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The Analysis of Economic Environment
Freire Rubio, Mar�a Teresa

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Merchandising: Teor�a, pr�ctica y estrategia
Palomares Borja, Ricardo

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Business Research Methods: Theory and Practice
Rosendo R�os, Ver�nica; P�rez Del Campo, Enrique

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Distribuci�n y trade marketing: Una realidad estrat�gica de gesti�n del consumidor final, para el beneficio com�n entre fabricantes e intermediarios
L�pez-Quesada, Agust�n

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El transporte de mercanc�as: Enfoque log�stico de la distribuci�n
Anaya Tejero, Julio Juan

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REINVENTA TU LIDERAZGO: 12 Claves para gestionar equipos
Balderas Cejudo, Adela

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Big Brother is Dead. El d�a que el consumidor hizo callar a las marcas
Regueira Mourente, Javier

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MARKETING PSICOL�GICO: Dise�a el buyer persona de tu marca
Mart�nez Rodr�guez, Pepe

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