Arvind Rangaswamy
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Principles of Marketing Engineering and Analytics
Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud
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Principles of Marketing Engineering 2nd Edition
Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud
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Marketing Engineering, Revised Second Edition
Gary L. Lilien; Arvind Rangaswamy
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The Power of One: Gaining Business Value from Personalization Technologies
Nirmal Pal & Arvind Rangaswamy
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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Lilien, Gary L.; Rangaswamy, Arvind
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