Florian Mayer
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In what way has the globalisation of advertising affected national and local cultures and identities?
Mayer, Florian
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Examination of the cultural effects of globalisation
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To what extent can it be argued that cultural globalisation has led to a homogenisation of national and local cultures?
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Critically examine the factors that have contributed to nationalism and xenophobia in Germany after reunification
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In what sense might we be living through 'posthistorical' times?
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A case study of EasyJet and the airline industry
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The Disney theme parks: home to the mouse, hyperreality and consumerism
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Effective interpersonal communications in a multi-cultural work environment
Mayer, Florian
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