Shawn Hesketh

Shawn Hesketh is a certified executive coach and VP of Learning Strategy at Motivations AI, where he oversees coach certification, curriculum development, and the company's learning platform. His work centers on training and certifying coaches and business leaders in the Motivation Code (MCode) framework — a motivational assessment that reveals the unique patterns driving how people think, work, and engage.

Through his certification work, Shawn has guided hundreds of coaches, consultants, and organizational leaders in applying motivational insights to real-world challenges - from team dynamics and communication breakdowns to hiring decisions and employee engagement. His frontline experience consistently reveals a gap between leaders who understand their own motivational wiring and those who know how to apply that same lens to the people they lead. His writing and teaching are designed to close that gap.

Shawn brings over twenty years of experience in instructional design and online learning to his work. His approach to education is rooted in evidence-based learning science and a simple conviction: people aren't broken. They're misaligned. When leaders learn to see the motivational patterns behind their team's behavior, friction that once felt personal or intractable becomes something they can name, understand, and address.

Before his work with MCode, Shawn built a career designing online courses and training programs across a range of industries, developing a methodology that combines proven instructional design principles with a deep understanding of how adults actually learn and retain new skills. He is known for creating practical, immediately actionable tools rather than abstract frameworks.

Shawn lives in Texas with his family. He writes about leadership, alignment, and motivational intelligence on his personal blog and on LinkedIn, where he advocates for a quieter, more human approach to leading — one that starts with seeing people for how they're actually wired rather than how we assume they should be.