Mat Moakes

Mat Moakes is Chief Commercial Officer at OVO, one of Britain's largest energy companies. He was founding CEO of heycar and founder of Local Heroes, and has spent twenty years solving customer problems in new ways across energy, automotive and home services.

His first book, Green But Not Heard, argues that decarbonisation is no longer a technology problem. It's a marketing one – and it sets out, practically and politically neutrally, how to fix it.

He lives in Essex with his family, where he tests heat pumps, EVs, and marketing theories on an unsuspecting household.