Ed Jordan

Ed Jordan is an award-winning keynote speaker, author, executive leadership coach, multi-platinum award-winning musician, board member and executive director based in the UK.

He spent the first 25 years of his career as a singer-songwriter, performer, recording artist, TV/radio presenter, theatre producer, and film composer. TV credits include Deal or No Deal, Fast Forward, The Wedding Show, Popstars and Super Saturday and Radio credits include hosting the breakfast show for Kaya FM. He composed the music for the first two Spud films starring John Cleese, and is a co-founder of the much-loved Beautiful Creatures children’s brand. He has performed for King Charles III and sang his own composition at Nelson Mandela's memorial service, led by Archbishop Desmond Tutu.

In 2013, Ed moved into financial services, where he held Global Executive roles and qualified as a certified professional business coach at the Gordon Institute of Business Science.

Ed founded Walk in Winning Ltd, a professional speaking, training, and coaching business in 2024 and delivers keynotes and workshops all over the world.

In 2025 he won the prestigious PSA Professional Speaker of the Year Award U.K and Ireland.

His new book, ‘Walk in Winning’ was released on the 15th of September 2026.