Tara Shuler

Tara Shuler learned to compete before she learned to sell. A Level 9 gymnast and later a coach, she went on to spend more than 20 years in sales. Both careers taught her the same thing. You do not rise to the occasion. You fall back on how you have trained.

The pattern she saw on every sales floor was the same. Talented people knew the right concepts and still lost the rooms that mattered. The problem was never knowledge. It was execution under pressure. So she built ConvoControl, a system that treats conversation as a trained skill: steer any dialogue with questions instead of statements, and hold control when the stakes are high. Everything is sales, because everything is a conversation.

Her seven books, including Questions Close Deals, Everything Is Sales, The Answer Is No...For Now, and Parenting a Parent, take that one system into different rooms, from the sales floor to the family table.

Tara lives in St. Petersburg, Florida.

What would change if you controlled every conversation you walked into?