Matthew Jeffirs

Matt Jeffirs is a Creative Director, illustrator, designer, and Marketing Lead with more than 25 years of experience creating books, products, brands, and visual content. At Whitman Brands, he leads creative and marketing initiatives spanning publishing, product development, brand management, and digital content. His work has shaped licensed and owned brands including Disney, Crayola, Sesame Street, the United States Mint, and major collegiate programs. Jeffirs has designed hundreds of published books and products throughout his career.