Maria Rodriguez Rabadan Benito (27 results)
Language: English
Published by Routledge, 2024
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Language: English
Published by Routledge, 2024
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: New.
Language: English
Published by Routledge, 2024
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. pages cm.
Language: English
Published by Taylor and Francis Ltd, GB, 2024
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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Paperback. Condition: New. In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.…
Language: English
Published by Routledge, 2024
- Softcover
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
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Condition: New. pages cm.
Language: English
Published by Routledge, 2024
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Condition: New.
Language: English
Published by Routledge, 2024
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 65.27
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Condition: New.
Language: English
Published by Routledge, 2024
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 65.85
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2024
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 83.32
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Condition: New. In English.
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito (International University of La Rioja, Spain.)
Language: English
Published by Taylor & Francis, 2024
- Softcover
Seller: moluna, Greven, Germanymoluna
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US$ 55.50
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Condition: New.
Language: English
Published by Routledge, 2024
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 190 pages. 9.18x6.12x9.21 inches. In Stock.
More imagesLanguage: English
Published by Taylor and Francis Ltd, GB, 2024
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 77.60
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Paperback. Condition: New. In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.…
Language: English
Published by Routledge, 2023
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 222.06
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Condition: New.
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito (International University of La Rioja, Spain.)
Language: English
Published by Taylor & Francis, 2023
- Hardcover
Seller: moluna, Greven, Germanymoluna
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US$ 187.64
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Gebunden. Condition: New.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: New.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 242.68
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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US$ 248.42
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Condition: New.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
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Condition: New.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Condition: New.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In English.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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hardcover. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New.
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 192 pages. 9.19x6.13x0.62 inches. In Stock.
Language: English
Published by Routledge, 2024
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pages cm.
Language: English
Published by Taylor and Francis, 2023
- Hardcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
