Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
US$ 14.93
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Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Published by De Gruyter 2017-06-26, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: Chiron Media, Wallingford, United Kingdom
US$ 17.64
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Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 22.41
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Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. com edition. 84 pages. 9.45x6.69x0.20 inches. In Stock.
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Add to basketPaperback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: Best Price, Torrance, CA, U.S.A.
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Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
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Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Hardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
US$ 95.29
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Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 95.27
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Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 103.39
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US$ 129.32
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Add to basketHardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
US$ 104.57
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Add to basketHardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Seller: Revaluation Books, Exeter, United Kingdom
US$ 130.40
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Add to basketHardcover. Condition: Brand New. digital original edition. 70 pages. 9.25x6.75x0.50 inches. In Stock.
US$ 124.42
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Add to basketHardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Language: English
Seller: moluna, Greven, Germany
US$ 19.87
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New digital devices enable consumers t.
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Language: English
Seller: moluna, Greven, Germany
US$ 92.35
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New digital devices enable consumers t.