Amal Datta (7 results)
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 6.43
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Condition: New.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 12.72
US$ 3.99 shippingShips within U.S.A.Quantity: 1 available
Condition: New.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
US$ 7.37
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Condition: New.
- Hardcover
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contact seller4-star sellerCondition: Used - As new
US$ 3.40
US$ 20.27 shippingShips from India to U.S.A.Quantity: 1 available
Hardbound. Condition: As New. New. Contents Preface. Other list of information. 1. Introduction. 2. Growth of television network in India. 3. Viewing pattern. 4. Effect of 24 hours telecast. 5. Summary and conclusion. Bibliography. Index. With the advent of cable channels in India after the late nineties and its rapid consequent… growth in society television owning people are now having more access to a number of various channels including Doordarshan channels at a time. There is now catering of several programmes by various channels almost overnight i.e. 24 hours telecast thus has brought about remarkable change in the transmission hours. While earlier there was only Doordarshan channels particularly before the advent of cable and satellite channels in India and the transmission hours was fixed and never continued overnight except for film on holiday. Indeed change in programme contents number of channels including longer duration of programmes telecast through out the day and night easy and wide access to different channels and different varieties of programmes etc. might have resulted into changes in viewing options vis a vis viewing patterns. And television viewing people are now viewing the Television for more duration due to easy and wider access to a good number of various available television channels and a wider varieties of programmes. Thereby it is important to find out the extent of effect of 24 hours telecast vis a vis watching to television for longer duration upon the viewers under such changed scenario. This book is the product of a comprehensive study which offers empirical analysis of the extent of effect of television watching among the viewers. Besides detailed growth of television and its network i.e. its historical growth along with growth of Doordarshan network and other cable and satellite television channels in India are delineated to look into the history of development of television medium in the country. General television viewing pattern and exposure of viewers to Doordarshan and Cable and Satellite channels in detail along with the effects of television watching among the viewers are examined in view to have a grasp over the general television viewing trend and its effects in the society. This has been important as it contributes towards planning for programme and media advertisement. This book may become useful source of reference for students teachers and researchers. Moreover the programme planners and policy makers of electronic media may find the book of special interests too. 124 pp.
- Hardcover
Seller: Yak and Yeti Books, Denver, CO, U.S.A.Yak and Yeti Books
Contact seller4-star sellerCondition: Used - Fine
US$ 20.00
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Hardcover. Condition: Fine. Dust Jacket Condition: VG. 1st Ed. xviii, 249p, tables, map. Focuses on the impact of education on Sikkimese society.
Seller: Books in my Basket, New Delhi, IndiaBooks in my Basket
Contact seller5-star sellerCondition: New
US$ 4.34
US$ 20.85 shippingShips from India to U.S.A.Quantity: 1 available
N.A. Condition: New. ISBN:9788183241823.
Seller: Books in my Basket, New Delhi, IndiaBooks in my Basket
Contact seller5-star sellerCondition: New
US$ 5.81
US$ 20.85 shippingShips from India to U.S.A.Quantity: 1 available
N.A. Condition: New. ISBN:9788170998334.
