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Anthony Freeling (21 results)
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Agile Marketing
Language: English
Published by CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1456491091 ISBN 13: 9781456491093
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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US$ 12.37
US$ 25.36 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketAs New. UK stocked, available immediately. Hardcover, published by Goldingtons Press in 2011. A lovely bright copy throughout, with unmarked contents. The unclipped dustjacket is in excellent condition, with minor rubbing only. Weight (unpacked) is 630 grams.
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Agile Marketing : How to Innovate Faster, Cheaper and With Lower Risk
Language: English
Published by CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1456491091 ISBN 13: 9781456491093
Condition: As New. Unread book in perfect condition.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Agile Marketing : How to Innovate Faster, Cheaper and With Lower Risk
Language: English
Published by CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1456491091 ISBN 13: 9781456491093
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 52.56
US$ 20.02 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Agile Marketing : How to Innovate Faster, Cheaper and With Lower Risk
Language: English
Published by CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1456491091 ISBN 13: 9781456491093
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 54.89
US$ 20.02 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Agile Marketing : How to Innovate Faster, Cheaper and With Lower Risk
Language: English
Published by CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1456491091 ISBN 13: 9781456491093
Condition: New.
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Agile Marketing
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 62.79
US$ 15.99 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Agile Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 62.78
US$ 20.02 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Agile Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 68.55
US$ 20.02 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Agile Marketing. How to Innovate Faster, Cheaper and with Lower Risk
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Neu. Gebundene Ausgabe Neu Zustand: 11, Neu, Gebundene Ausgabe GOLDINGTONS PR , 2011 , Agile Marketing. How to Innovate Faster, Cheaper and with Lower Risk, Anthony N. S. Freeling, 0956780903, BU376928.
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Condition: New.
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Agile Marketing
Signed
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. signed fine like new. Signed by Author(s).
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Agile Marketing
Language: English
Published by Anthony Freeling Ltd Mai 2011, 2011
ISBN 10: 0956780903 ISBN 13: 9780956780904
Buch. Condition: Neu. Neuware - Marketing has for years promised to generate growth and transform business. This promise has been backed by increasing amounts of money spent on innovation, advertising and other forms of communication, as well as people. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that this huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer and competitive environment. In this book, full of case studies and practical advice, Anthony Freeling argues that the problem lies in the usual approach to marketing strategy. Agile Marketing develops an approach, inspired by evolution, to do marketing and to innovate, that is better, faster and cheaper. The marketing community glories in 'big leaps' towards radically different offers and communication programs. Dr Freeling argues that this is too risky. It is based on a generally misplaced belief that marketers can predict their customers' and competitors' future actions. In nature, creatures evolve by continuously making changes and keeping those changes that are fittest to survive in their environment. The book describes how to use a continuous process of fast, practical 'test, learn and commit (TLC) loops' of marketing experiments to change marketing offers. These adapted offers are fittest to survive in their environment - the marketplace. The book also considers when other forms of marketing such as guerilla marketing should be used. Dr Freeling shows how to implement Agile Marketing and when Agile Marketing is best and when classic marketing is best. The author also provides advice on the necessary organizational and cultural changes that will be required to adopt Agile Marketing successfully.
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Hardcover.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Agile Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 63.45
US$ 6.70 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Agile Marketing: How to Innovate Faster, Cheaper and with Lower Risk
Language: English
Published by Createspace Independent Publishing Platform, 2011
ISBN 10: 1456491091 ISBN 13: 9781456491093
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 54.91
US$ 19.37 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Agile Marketing: How to Innovate Faster, Cheaper and with Lower Risk
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 71.22
US$ 22.27 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Agile Marketing (Paperback)
Language: English
Published by Createspace Independent Publishing Platform, 2011
ISBN 10: 1456491091 ISBN 13: 9781456491093
US$ 56.35
US$ 49.38 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: new. Paperback. Marketing has for years promised to generate growth and transform business. This promise has been backed by increasing amounts of money spent on innovation, advertising and other forms of communication, as well as people. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that this huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer and competitive environment. In this book, full of case studies and practical advice, Anthony Freeling argues that the problem lies in the usual approach to marketing strategy. Agile Marketing develops an approach, inspired by evolution, to do marketing and to innovate, that is better, faster and cheaper. The marketing community glories in "big leaps" towards radically different offers and communication programs. Dr Freeling argues that this is too risky. It is based on a generally misplaced belief that marketers can predict their customers' and competitors' future actions. In nature, creatures evolve by continuously making changes and keeping those changes that are fittest to survive in their environment. The book describes how to use a continuous process of fast, practical "test, learn and commit (TLC) loops" of marketing experiments to change marketing offers. These adapted offers are fittest to survive in their environment - the marketplace. The book also considers when other forms of marketing such as guerilla marketing should be used. Dr Freeling shows how to implement Agile Marketing and when Agile Marketing is best and when classic marketing is best. The author also provides advice on the necessary organizational and cultural changes that will be required to adopt Agile Marketing successfully. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
