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Bobby Calder Editor (9 results)
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Hardcover. Condition: Good.
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hardcover. Condition: Good.
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![Stock image for Kellogg on Integrated Marketing [Hardcover] Iacobucci, Dawn and Calder, Bobby J. for sale by Broad Street Books](https://pictures.abebooks.com/isbn/9780471204763-us-300.jpg)
Hardcover. Condition: Good. Hardcover with dust jacket. Book is in very nice overall condition, some pages in chapter 7 have underlining or a few notes in the margin.
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Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. From the Back Cover: Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: Bobby Calder and Edward Malthouse on the impact of brand and media engagement Claudio Marcus (Visible World) on digital technology and customized advertising Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising James Webster on new trends in audience measurement Scott Berg (Hewlett-Packard) on advertising in the new media world Angela Lee on advertising strategy and the unconscious mind Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change Richard Kolsky and Bobby Calder on integrating advertising and media content Clarke Caywood on the future of public relations James Newcomb (Boeing) on linking sales to marketing in B-to-B companies Michelle Roehm and Alice Tybout on crisis management and damage control Daniel Diermeier on company reputation and monitoring the media Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy "About this title" may belong to another edition of this title.
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Kellogg on Marketing [Hardcover] Tybout, Alice M.
Language: English
Published by John Wiley & Sons Inc, 2010
ISBN 10: 0470580143 ISBN 13: 9780470580141
hardcover. Condition: As New. Excellent condition. Pages are crisp and clean with no markings. Ships promptly.
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Kellogg on Integrated Marketing
Language: English
Published by John Wiley & Sons Inc, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
US$ 62.60
US$ 16.56 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 314 pages. 10.25x6.25x1.00 inches. In Stock.
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Kellogg on Marketing
Language: English
Published by John Wiley & Sons Inc, 2010
ISBN 10: 0470580143 ISBN 13: 9780470580141
hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Kellogg on Integrated Marketing
Language: English
Published by John Wiley & Sons Inc, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
US$ 51.48
US$ 16.56 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 314 pages. 10.25x6.25x1.00 inches. In Stock. This item is printed on demand.
