Language: English
Published by Digital Springs, Inc., 1999
ISBN 10: 1892497026 ISBN 13: 9781892497024
Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Paperback. Condition: Good.
Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Trade paperback. Condition: Very good. Unabridged. Trade paperback (US). 221 p. book is near fine, very light shelf wear. spine is not creased and no markings.
Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing Ltd, GB, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Add to basketPaperback. Condition: New. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.
Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Language: English
Published by Edward Elgar Publishing Ltd, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Add to basketPaperback. Condition: Brand New. 203 pages. 9.50x6.50x0.50 inches. In Stock.
Language: English
Published by Edward Elgar Publishing Ltd, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing Ltd, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Language: English
Published by Edward Elgar Publishing Ltd, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
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Condition: New. 2018. Paperback. . . . . . Books ship from the US and Ireland.
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2018
ISBN 10: 1788115368 ISBN 13: 9781788115360
Seller: Rarewaves.com UK, London, United Kingdom
US$ 48.97
Quantity: Over 20 available
Add to basketPaperback. Condition: New. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.
Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115341 ISBN 13: 9781788115346
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115341 ISBN 13: 9781788115346
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115341 ISBN 13: 9781788115346
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 196.09
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Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Edward Elgar Publishing, 2018
ISBN 10: 1788115341 ISBN 13: 9781788115346
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Language: English
Published by Edward Elgar Publishing Ltd, 2018
ISBN 10: 1788115341 ISBN 13: 9781788115346
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Add to basketCondition: New. 2018. Hardcover. . . . . .