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Chowdhury Naushaba Balaraman Pravin Liu (16 results)
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US$ 72.45
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Essential B2b Marketing Strategies : Theories, Cases and Concepts for a Contemporary World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 62.87
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Essential B2B Marketing Strategies: Theories, Cases and Concepts for a Contemporary World
Published by Palgrave Macmillan -, 2025
ISBN 10: 3031911032 ISBN 13: 9783031911033
Language: English
US$ 63.79
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Essential B2B Marketing Strategies
Published by Springer International Publishing AG, CH, 2025
ISBN 10: 3031911032 ISBN 13: 9783031911033
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
US$ 84.90
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Add to basketPaperback. Condition: New. This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing - the evolution, theories, concepts, and the external environment - that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment.Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.
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Condition: New.
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Essential B2B Marketing Strategies
Published by Springer International Publishing AG, CH, 2025
ISBN 10: 3031911032 ISBN 13: 9783031911033
Language: English
Paperback. Condition: New. This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing - the evolution, theories, concepts, and the external environment - that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment.Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.
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Essential B2b Marketing Strategies : Theories, Cases and Concepts for a Contemporary World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 72.22
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Add to basketPaperback. Condition: Brand New. 320 pages. 9.25x6.10x9.21 inches. In Stock.
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Essential B2B Marketing Strategies
Published by Springer International Publishing AG, CH, 2025
ISBN 10: 3031911032 ISBN 13: 9783031911033
Language: English
Paperback. Condition: New. This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing - the evolution, theories, concepts, and the external environment - that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment.Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.
-
Essential B2B Marketing Strategies
Published by Springer International Publishing AG, CH, 2025
ISBN 10: 3031911032 ISBN 13: 9783031911033
Language: English
US$ 80.71
Convert currencyUS$ 87.38 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: New. This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing - the evolution, theories, concepts, and the external environment - that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment.Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.
-
US$ 78.44
Convert currencyUS$ 33.61 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 320 pages. 9.25x6.10x9.21 inches. In Stock. This item is printed on demand.
