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The Art of Prestige : The Formative Years at Knopf, 1915-1929
Language: English
Published by University of Massachusetts Press, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Art of Prestige. The Formative Years at Knopf, 1915-1929
Language: English
Published by Univ. Of Mass. Press, Amherst, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Seller: Valley Books, AMHERST, MA, U.S.A.
Association Member: IOBA SNEAB
Seller rating 3 out of 5 stars
Paperback. Condition: New. 206pp. Illustrated. Size: 8vo - over 7¾" - 9¾".
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Art of Prestige: The Formative Years at Knopf, 1915-1929
Language: English
Published by University of Massachusetts Press, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Seller: Powell's Bookstores Chicago, ABAA, Chicago, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Used-Very Good. Pap. Minor shelf wear.
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The Art of Prestige: the Formative Years At Knopf, 1915-1929
Language: English
Published by University of Massachusetts Press, Amherst And Boston, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Softcover. Condition: Near Fine. A nice, clean copy. ; Studies In Print Culture And The History Of The Book; 9.2 X 6.1 X 0.9 inches; 206 pages.
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The Art of Prestige: The Formative Years at Knopf, 1915-1929 (Studies in Print Culture and the History of the Book)
Language: English
Published by University of Massachusetts Press, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Condition: New. Series: Studies in Print Culture and the History of the Book. Num Pages: 224 pages. BIC Classification: 1KBBEY; 3JJ; JFD; KNTP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 354. . 2014. paperback. . . . . Books ship from the US and Ireland.
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The Art of Prestige: The Formative Years at Knopf, 1915-1929
Language: English
Published by Univ of Massachusetts Pr, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Condition: Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
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The Art of Prestige: The Formative Years at Knopf, 1915-1929 (Studies in Print Culture and the History of the Book)
Language: English
Published by University of Massachusetts Press, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Series: Studies in Print Culture and the History of the Book. Num Pages: 224 pages. BIC Classification: 1KBBEY; 3JJ; JFD; KNTP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 354. . 2014. paperback. . . . .
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The Art of Prestige: The Formative Years at Knopf, 1915-1929 (Studies in Print Culture and the History of the Book)
Language: English
Published by University of Massachusetts Press, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Condition: Very good.
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The Art of Prestige. The Formative Years at Knopf, 1915-1929.
Language: English
Published by University of Massachusetts Press, 2014
ISBN 10: 1625340931 ISBN 13: 9781625340931
Seller: Emile Kerssemakers ILAB, Heerlen, Netherlands
Seller rating 5 out of 5 stars
2014, 224pp, Illustrated. Paperback. As new. In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancee, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes. Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling. Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley - factors that would influence his business decisions for years to come. The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation.
