Published by Night Gallery, Los Angeles, 2021
Seller: Paradou Books, Richmond, VA, U.S.A.
Soft cover. Condition: Near Fine. Softcover, 88 pgs. 6.5 x 8.5 in. Minimal wear.
Language: English
Published by Routledge (edition 1), 2023
ISBN 10: 1138581054 ISBN 13: 9781138581050
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Language: English
Published by Routledge (edition 1), 2023
ISBN 10: 1138581054 ISBN 13: 9781138581050
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by Lippincott Williams & Wilkins, 1996
ISBN 10: 0397513151 ISBN 13: 9780397513154
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Good. Pazos, Anthony; Johnson, Natalie (illustrator). Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Language: English
Published by Taylor & Francis Ltd, London, 2023
ISBN 10: 1138581054 ISBN 13: 9781138581050
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.Instructor and Student Resources include an Instructors Manual, discussion questions, short exercises, and links to additional resources. They are available online at This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Language: English
Published by Routledge 2023-06-27, 2023
ISBN 10: 1138581054 ISBN 13: 9781138581050
Seller: Chiron Media, Wallingford, United Kingdom
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Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 408 pages. 9.00x6.00x0.99 inches. In Stock.
Condition: New. C. Ann Hollifield, Ph.D., is Professor Emerita at the University of Georgia, USA, and an international consultant on news media viability. In 2006, she founded one of the first certificate programs in media analytics in the United States.
Language: English
Published by Taylor & Francis Ltd, London, 2023
ISBN 10: 1138581054 ISBN 13: 9781138581050
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.Instructor and Student Resources include an Instructors Manual, discussion questions, short exercises, and links to additional resources. They are available online at This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Add to basketHardcover. Condition: Brand New. 408 pages. 9.00x6.00x1.18 inches. In Stock.
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Add to basketPaperback. Condition: Brand New. 408 pages. 9.00x6.00x0.99 inches. In Stock. This item is printed on demand.
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. C. Ann Hollifield, Ph.D., is Professor Emerita at the University of Georgia, USA, and an international consultant on news media viability. In 2006, she founded one of the first certificate programs in media analytics in the United States.