Published by Columbus Development Board, Inc., 1966
Map
No Binding. Condition: VG+. Columbus Development Board, Inc. / 1966 / A New Adventure in Living, Columbus, New Mexico [with:] Map of Columbus and Its Additions, Luna County (Bookshelf 2b, 119228) Color printed bird's-eye view. With additional printed ephemera including map of Columbus subdivisions and original color pictorial mailing envelope incorporating a map of New Mexico. Some dust soiling to envelope. Color bird's-eye view with fold marks, else very nice. Overall very good or better. Subdividing Columbus, New Mexico Fifty Years After Pancho Villa Invaded A color bird's eye view of the New Mexico bordertown of Columbus, with additional printed promotional items. This 1966 promotional pack was issued by the Columbus Development Board, Inc. to sell a new adventure in living at the New Mexico-Mexico border. Its centerpiece is a large, vividly colored bird s-eye view poster of Columbus laid out against the Ten Hermanas Mountains, with sweeping curvilinear subdivisions, civic buildings, the highway to Mexico, and a new residential development all picked out in bright greens and ochres to project a surprisingly grand, master-planned future for the modest border town. Also includes a separate printed map, Map of Columbus and Its Additions, Luna County, showing the platted subdivisions in detail, along with surrounding small-acreage ranchette offerings, plus a color pictorial mailing envelope that incorporates a small map of New Mexico to situate Columbus within the region. Together the pieces form a classic mid-1960s booster package, aimed at enticing new residents and investors with images of orderly growth and sunbelt opportunity. Columbus itself has a dramatic history: on March 9, 1916 Pancho Villa led several hundred men across the border to raid the town and nearby Camp Furlong, killing a number of American soldiers and civilians. In response, the U.S. Army launched the 1916-17 Punitive Expedition under Brig. Gen. John Black Jack Pershing, which marched south from Columbus into Chihuahua in an ultimately unsuccessful attempt to capture Villa but gave the village a lasting place in the history of the Mexican Revolution and U.S.-Mexican relations. Map.