Published by California Fruit Exchange, Sacramento, CA, 1966
Seller: S. Howlett-West Books (Member ABAA), Modesto, CA, U.S.A.
Magazine / Periodical
Magazine. Condition: Very Good+. B&W Illustrations; This is an oversized magazine with illustrated covers and a stapled spine. The magazine is in Very Good+ condition and was issued without a dust jacket. The text pages are clean and bright, though there is some light generalized toning throughout. The contents include: New Board of Directors, 1965 Fruit and Grape Industry Traffic Report, McFadden Retires, Anderson Feature Speaker at Annual Meeting, New Developments in Non-Tillage Cultivation, Sodian Bros. Join Exchange, Marketing through the Exchange, Comptroller Leney Retires, and, News of the Western Fruit Industry. "In the late 1880s, California citrus growers began organizing themselves into cooperatives, with the goal of increasing profits by pooling their risk and increasing their collective bargaining power with jobbers and packers. The economic depression that began in 1893 worsened farmers' situations, and intensified their desire to self-organize to their own benefit. In 1893, P. J. Dreher and his son, Edward L. Dreher, who became the "father of the California citrus industry" (18771964) , along with several other prominent citrus farmers and land owners formed the Southern California Fruit Exchange in Claremont, a small college town 30 miles (48 km) east of Los Angeles. The exchange originally represented only orange growers; in 1896 lemon growers joined. Growers from Los Angeles County, Orange County, and Riverside County were among the original members and later expanded to growers and groves in San Bernardino and Ventura Counties. By 1905, the exchange represented 5,000 members, 45% of the California citrus industry, and renamed itself the California Fruit Growers Exchange. " (from Wikipedia).