Creed Greg (67 results)

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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. Hardcover. Very Good. Hardcover Book with Jacket. Underlining, otherwise in very good condition.

Hardback. Condition: Very Good. Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.…

Hardback. Condition: Good. Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.…

Condition: good. Includes dustjacket.

Paperback. Condition: New. Paperback. Publisher overstock, may contain remainder mark on edge.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

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Condition: New.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback or Softback. Condition: New. Red Marketing: Los Tres Ingredientes de Las Marcas L�deres. Book.

Paperback or Softback. Condition: New. R.E.D. Marketing: The Three Ingredients of Leading Brands. Book.

Paperback. Condition: New. Cree campañas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodología transparente y flexible directamente de la potencia de marketing Yum! Brands.Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipotéticas que suenan sensatas y adopte el enfoque sistemático y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevó a cabo para dirigir Taco Bell y KFC a un crecimiento de dos dígitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudará a todos los miembros de su empresa a comprender qué funciona realmente para impulsar el crecimiento sostenible de la marca y el éxito empresarial.En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rápidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el método R.E.D. (Relevancia, Facilidad, Distinción).Su metodología simple no requiere términos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:Relevancia: ¿es relevante para el mercado?Facilidad: ¿es fácil de acceder y utilizar?Distinción: ¿Se destaca de la competencia?Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaños en todo el mundo con los últimos descubrimientos en marketing, neurociencia y economía del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 países, su marca puede establecer y lograr una verdadera campaña de marketing revolucionario usando R.E.D. Marketing.R.E.D. MarketingCreate innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.In 2011, Greg Creed had just been elevated from president to CEO of Taco Bell, a brand in crisis at the time. It was on his shoulders to turn things around quickly along with co-author and chief marketing officer, Ken Muench. Together, they developed the R.E.D. method (Relevance, Ease, Distinction).Their simple methodology doesn't require complicated terms and a Ph.D. to understand, it's actually quite simple: marketing works in three very different ways:Relevance: is it relevant to the marketEase: is it easy to access and use?Distinctiveness: does it stand out from the.…

Condition: New.

Paperback. Condition: New. Cree campañas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodología transparente y flexible directamente de la potencia de marketing Yum! Brands.Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipotéticas que suenan sensatas y adopte el enfoque sistemático y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevó a cabo para dirigir Taco Bell y KFC a un crecimiento de dos dígitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudará a todos los miembros de su empresa a comprender qué funciona realmente para impulsar el crecimiento sostenible de la marca y el éxito empresarial.En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rápidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el método R.E.D. (Relevancia, Facilidad, Distinción).Su metodología simple no requiere términos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:Relevancia: ¿es relevante para el mercado?Facilidad: ¿es fácil de acceder y utilizar?Distinción: ¿Se destaca de la competencia?Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaños en todo el mundo con los últimos descubrimientos en marketing, neurociencia y economía del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 países, su marca puede establecer y lograr una verdadera campaña de marketing revolucionario usando R.E.D. Marketing.R.E.D. MarketingCreate innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.In 2011, Greg Creed had just been elevated from president to CEO of Taco Bell, a brand in crisis at the time. It was on his shoulders to turn things around quickly along with co-author and chief marketing officer, Ken Muench. Together, they developed the R.E.D. method (Relevance, Ease, Distinction).Their simple methodology doesn't require complicated terms and a Ph.D. to understand, it's actually quite simple: marketing works in three very different ways:Relevance: is it relevant to the marketEase: is it easy to access and use?Distinctiveness: does it stand out from the.…

Condition: New.

Paperback. Condition: new. Paperback. Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! BrandsTaco Bell, KFC, Pizza Hutwith a genuine track record of success.Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven, systematic approach of RED Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growthno PhD required!In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together they developed the R.E.D (Relevance, Ease, Distinctiveness) method. Its simple methodology does not require complicated terms and a PhD to understand, its actually quite simplemarketing works in three very different ways:RelevanceIs it relevant to the marketplaceEaseIs it easy to access and useDistinctionDoes it stand out from competitionCombining actual examples from Yum! and other recognizable brands of every size around the world; the latest findings in marketing, neuroscience, and behavioral economics; and the authors own experience marketing three different brands across 120 countriesyour brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing. Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: new. Paperback. Cree campanas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:Relevancia: es relevante para el mercado?Facilidad: es facil de acceder y utilizar?Distincion: Se destaca de la competencia?Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamanos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campana de marketing revolucionario usando R.E.D. Marketing.R.E.D. MarketingCreate innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.In 2011, Greg Creed had just been elevated from president to CEO of Taco Bell, a brand in crisis at the time. It was on his shoulders to turn things around quickly along with co-author and chief marketing officer, Ken Muench. Together, they developed the R.E.D. method (Relevance, Ease, Distinction).Their simple methodology doesn't require complicated terms and a Ph.D. to understand, it's actually quite simple: marketing works in three very different ways:Relevance: is it relevant to the marketEase: is it easy to access and use?Distinctiveness: does it stand out from the competition?Combining real examples from Yum! and other well-known brands of all sizes around the world with the latest findings in marketing, neuroscience and behavioral economics, and the author's own experience marketing three different brands in 120 countries, your brand can establish and achieve a truly revolutionary marketing campaign using R.E.D. Marketing. Cree campanas de marketing innovadoras que logren indices de respuesta de los consumidores asombrosos aprovechando el poder de R.E.D. Marketing --- una metodologia transparente y flexible del CEO y CMO de la potencia de Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.