Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Third ] Publisher: Human Kinetics Pub Date: 2/6/2019 Binding: Hardcover Pages: 384 Third edition.
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Language: English
Published by Kendall Hunt Publishing, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Language: English
Published by Kendall/Hunt Publishing Co ,U.S., Iowa, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Paperback. Condition: new. Paperback. New Publication Coming Soon!Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-19 Pandemic. Social media consumption and engagement experienced a meteoric increase as over 4 billion globally now use social media since the Pandemic began in March 2020.Most of us understand that in traditional marketing, we are usually competing against organizations that sell or promote the same things you do. On social media today, we are competing against the crowded news feed, which lets everyone know what else is going on globally and in real-time. Getting noticed or grabbing attention on social media today is at a premium considering there are over 60 billion posts made every 24-hours in addition to the 4,000 to 10,000 paid ads depending on which DMA (designated market area) you reside. Taking a 'Zagging' approach within this guidebook will help you navigate this crowded space and become the signal within the noise.The first step for any organization is to start by determining and answering the question, why do you need to use social media at all? What value are you looking to gain from using it? The key is to focus on what your organization is trying to achieve and determine how digital and social media strategies align by supporting your goals and outcomes.Authors Guy Danhoff and Lauren Krebs fill the need for a central resource that includes social media marketing industry reports, practical examples with peer-reviewed academic research, and best practices serving as the foundation for strategic digital and social media planning. Zagging: Building Advocacy Through Digital and Social Media incorporates strategies and tactics of growing influence, engagement, and impact through digital and social media using data analytics and key performance indicators to support its applied approach.Learning ObjectivesDevelop digital and social media materials to promote advocacy campaignsAnalyze and evaluate the effectiveness of advocacy campaigns through data analyticsIdentify and demonstrate the best practices for digital and social media marketingImplement an integrated approach using digital and social media strategies and tacticsRecognize the issues and challenges using social media platforms and toolsValue-Added Book FeaturesZagging: Building Advocacy Through Digital and Social YouTube Channel Book Companion, which provides the added benefit of updating book content in real-time, book reviews, how-to content (i.e., How to create a weekly show that gets views, How to develop and grow a YouTube channel, How to turn your Zig into a Zag, etc.) and live streaming webinars21 Best Practices for effectively using digital and social media to drive desired outcomesPublic Serve Announcements for addressing Cyberbullying & Cyber Harassment and Social Media & Mental HealthTips and tools managing digital and social media analytics for using data to drive decision makingFeatured Spotlights of several professionals from the field sharing their front-line insights and experiences Serves as a resource manual guidebook for students, professionals, and organisational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-19 Pandemic. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Kendall Hunt Publishing, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Language: English
Published by Kendall Hunt Publishing, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Language: English
Published by Kendall Hunt Publishing, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Published by Kendall Hunt Publishing, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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First Edition
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Language: English
Published by Kendall Hunt Publishing, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Published by Kendall/Hunt Publishing Co ,U.S., 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Add to basketPaperback / Softback. Condition: Brand New. 277 pages. 9.13x7.48x0.39 inches. In Stock.
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Language: English
Published by Kendall Hunt Publishing, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
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Language: English
Published by Human Kinetics Publishers, 2019
ISBN 10: 1450412238 ISBN 13: 9781450412230
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Published by Human Kinetics 2019-04-04, 2019
ISBN 10: 1450412238 ISBN 13: 9781450412230
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Add to basketHardcover. Condition: Brand New. 3rd edition. 373 pages. 11.00x8.50x1.25 inches. In Stock.
Language: English
Published by Human Kinetics Publishers, 2019
ISBN 10: 1450412238 ISBN 13: 9781450412230
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Language: English
Published by Kendall/Hunt Publishing Co ,U.S. Aug 2021, 2021
ISBN 10: 1792477414 ISBN 13: 9781792477416
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware.
Language: English
Published by Human Kinetics Publishers, 2019
ISBN 10: 1450412238 ISBN 13: 9781450412230
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs.Über den AutorMike Bates is the owner of Refine Fitness Studio, located .
Language: English
Published by Human Kinetics Publishers Mär 2019, 2019
ISBN 10: 1450412238 ISBN 13: 9781450412230
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Neuware - Health Fitness Management, 3rd Edition provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights, making this text the most authoritative and field-tested guide to fitness management success. Whether providing a service to members, ensuring club safety or motivating staff, health club managers need the right mix of skills and flexibility to support the success and growth of their clubs. This brand new third edition addresses emerging trends and offers the tools needed for managers to succeed. Updates to this new edition include new case studies to understand legal responsibilities, best practices and tips for managing social media pages. As well as several template forms for common agreements and records. Health Fitness Management, 3rd Edition incorporates updated research and industry trends as it progresses through key managerial developments areas such as human resources, member attractions and operations and facility management. Written by industry experts, Health Fitness Management, 3rd Edition is the fundamental resource for the management and operation of health and fitness facilities and programmes.
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