Language: English
Published by New Degree Press, 2023
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Condition: New. Craig S. Galbraith is the Duke Progress Energy/Betty Cameron Distinguished Professor of Technology Management at the University of North Carolina Wilmington. With graduate degrees in both molecular biology and strategic managemen.
Language: English
Published by Walter De Gruyter Feb 2026, 2026
ISBN 10: 3111683788 ISBN 13: 9783111683782
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Buch. Condition: Neu. Neuware - Taking an idea to the marketplace is one of the most fundamental concepts in any economy. New ideas, innovations, and technologies fuel the advancement of societies, create wealth for populations, and motivate further entrepreneurial activity. Yet, research shows that only a small fraction of innovations ever result in successful market launches. Technology Development and Commercialization is designed to help readers understand how to bring valuable technologies to market, quickly, effectively, and with greater impact. The book offers a broad framework for navigating this challenge by addressing the many management issues that shape the path from lab discovery to end-user adoption. It explains how commercialization strategies vary depending on an organization's goals, the stage of development of the technology, and the specific dynamics of different industries. The book also introduces practical tools and methods commonly used in the field. It explores emerging trends, including the increasing role of artificial intelligence in supporting aspects of the commercialization process. In preparing this volume, the authors interviewed over 30 leading professionals. These included technology transfer officers, entrepreneurs, investors, and corporate innovators. Their insights helped to enrich the book with strong real-world perspectives. The book also includes mini-cases that highlight the challenges, pivots, and decisions that shape successful commercialization efforts. Designed to serve students, entrepreneurs, and professionals alike, this book delivers both foundational knowledge and actionable guidance. It will be a valuable resource for technology developers and evaluators, commercialization managers, technology transfer officers, investors, and innovation-focused government agencies.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | Taking an idea to the marketplace is one of the most fundamental concepts in any economy. New ideas, innovations, and technologies fuel the advancement of societies, create wealth for populations, and motivate further entrepreneurial activity. Yet, research shows that only a small fraction of innovations ever result in successful market launches.Technology Development and Commercialization is designed to help readers understand how to bring valuable technologies to market, quickly, effectively, and with greater impact. The book offers a broad framework for navigating this challenge by addressing the many management issues that shape the path from lab discovery to end-user adoption. It explains how commercialization strategies vary depending on an organization's goals, the stage of development of the technology, and the specific dynamics of different industries. The book also introduces practical tools and methods commonly used in the field. It explores emerging trends, including the increasing role of artificial intelligence in supporting aspects of the commercialization process. In preparing this volume, the authors interviewed over 30 leading professionals. These included technology transfer officers, entrepreneurs, investors, and corporate innovators. Their insights helped to enrich the book with strong real-world perspectives. The book also includes mini-cases that highlight the challenges, pivots, and decisions that shape successful commercialization efforts.Designed to serve students, entrepreneurs, and professionals alike, this book delivers both foundational knowledge and actionable guidance. It will be a valuable resource for technology developers and evaluators, commercialization managers, technology transfer officers, investors, and innovation-focused government agencies.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Have you ever felt inspired to introduce a new business idea within your organization Maybe you see new market opportunities or ways to improve existing operations, but you struggle to find your voice. This book contains inspirational stories about everyday people who work inside of existing organizations. While behaving like entrepreneurs, they managed to navigate corporate roadblocks to bring ideas to fruition. Here you will learn about:The importance of framing ideas in ways that make sense to decision makers. Impactful approaches for obtaining buy-in from key stakeholders. Effective strategies for implementing your project. Entrepreneurship represents a mindset anyone can learn to cultivate. These amazing stories will inspire you to seek challenges and identify opportunities to make the entrepreneurship experience a reality in your life. Become a difference maker in your organization and successfully build your career along the way!
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Taschenbuch. Condition: Neu. The Entrepreneur Within | You Don't Have to Quit Your Day Job to Experience Entrepreneurship! | Alex F. Denoble | Taschenbuch | Englisch | 2022 | New Degree Press | EAN 9798885044233 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.