Editor Shaffer Jerome (1 results)

Condition: Average wear, a VG - VG+ copy. 76, [2] pp. Illustrated with cartoons, photographs, etc. 11" x 8-1/4" "The English term chauvinism, 'literary chauvinism', appeared in 1888, the growing popularity of variations is attributed to the American Communist Party that stressed the "white chauvinism" and "male chauvinism" in the early 1930s ('white chauvinism' dates back to the 'Resolution on the Negro Question' of 1930). At this time the brief term 'chauvinism' frequently was used to designate the white chauvinism. The term 'male sex chauvinism' appeared in The New York Times in 1934, while the form 'male chauvinism' is first documented in the 1935 Clifford Odets play Till the Day I Die to reflect a pattern of patronizingly claiming the superiority of males, 'You and your male chauvinism!'. Outside the Communist party, the term was very rarely used for the next 30 years (about one mention in NYT every three years). The second coming of the male chauvinist term in 1969 is associated with the women's liberation movement. This time it became widespread (130 articles in NYT used the term in 1972 alone). 'Male chauvinist pig' quickly followed in 1970 and, useful for teasing and impossible for the target to interpret is as a joke, it turned out easier for activists to adopt, becoming a vogue word or even an early meme (the rate of its spread can be compared to that of 'groovy'). [Wiki] No doubt this publication an attempted counterpunch to the rampant feminism of the 1970s. herein Fenton declares, "Women, I have found, are very strange, lovable, maddening creatures which still baffle me to this day." [in his preface, p. 5]. Apparently not finding an audience, this the only issue of this sexist magazine, which, unsurprisingly, offers such articles as "How to Cheat on Your Wife" [by Shaffer, p. 11], "Why Younger Women Are Better" [p. 26] & "10 Ways to Keep a Woman in Her Place" [p. 71]. Uncommon institutionally, with OCLC showing only 3 institutional holdings. Full color paper wrappers, stapled. Now housed in a clear archival mylar sleeve 1st Printing. SIGNED by Shaffer on p. 11.