Eeva Katri (58 results)
- Hardcover
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- Softcover
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the cont…ext of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.
- Softcover
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- Softcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Softcover
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- Softcover
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Taschenbuch. Condition: Neu. Produire de l'expérience dans les rencontres de marché | Une étude sur les expériences de consommation dans les expositions d'art et les foires commerciales | Eeva-Katri Ahola | Taschenbuch | Französisch | 2021 | Editions Notre Savoir | EAN 9786203371987 | Verantwortliche Person für die EU: preigu Gm…bH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Softcover
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- Softcover
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Taschenbuch. Condition: Neu. Ervaring opdoen in ontmoetingen op de markt | Een studie naar consumptie-ervaringen op kunsttentoonstellingen en beurzen | Eeva-Katri Ahola | Taschenbuch | Niederländisch | 2021 | Uitgeverij Onze Kennis | EAN 9786203371994 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr…. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Softcover
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- Softcover
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- Softcover
Seller: moluna, Greven, Germanymoluna
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- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Produzir experiência em encontros de mercado | Um estudo de experiências de consumo em exposições de arte e feiras comerciais | Eeva-Katri Ahola | Taschenbuch | Portugiesisch | 2021 | Edições Nosso Conhecimento | EAN 9786203372021 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher… Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Zdobywanie do¿wiadczenia w spotkaniach na rynku | Badanie do¿wiadcze¿ konsumpcyjnych na wystawach i targach sztuki | Eeva-Katri Ahola | Taschenbuch | Polnisch | 2021 | Wydawnictwo Nasza Wiedza | EAN 9786203372007 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 4907…8 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Produrre esperienza negli incontri sul mercato | Uno studio delle esperienze di consumo nelle mostre d'arte e nelle fiere | Eeva-Katri Ahola | Taschenbuch | Italienisch | 2021 | Edizioni Sapienza | EAN 9786203372014 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 4…9078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Erfahrungen bei Begegnungen auf dem Marktplatz sammeln | Eine Studie zu Konsumerfahrungen in Kunstausstellungen und Messen | Eeva-Katri Ahola | Taschenbuch | Deutsch | Verlag Unser Wissen | EAN 9786203371963 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osn…abrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Language: English
Published by LAP LAMBERT Academic Publishing Feb 2010, 2010
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experi…ence in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings. 200 pp. Englisch.
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ahola Eeva-KatriDr. Eeva-Katri Ahola works as the head of the Open University at the Aalto University School of Economics and as a Research Fellow at the Department of Marketing and Management at the Aa…lto School of Economics, Fin.
Language: Spanish
Published by Ediciones Nuestro Conocimiento Sep 2021, 2021
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -La naturaleza de la experiencia ha despertado un creciente interés en el campo del marketing y la investigación sobre el consumo. Sin embargo, parece que todavía falta una comprensión teóricamente sofisticada y empíricamente bien fu…ndamentada de lo que constituye una experiencia de consumo en el contexto de los servicios culturales. En los capítulos y secciones de este libro se desarrolla un marco teórico para analizar las experiencias de consumo en el contexto de los servicios culturales. Además, el estudio investiga empíricamente cómo los consumidores dan significado a las experiencias de consumo en las exposiciones y ferias de arte. A partir de los datos, se identifican cuatro temas culturales a través de los cuales los consumidores dan sentido a la experiencia de consumo de los servicios culturales. Estos temas son la sensibilidad, el progreso, la corporalidad y el compañerismo. Cada tema consta de varios subtemas que se analizan en detalle. El estudio sugiere que los consumidores participan en la lucha por el significado de la experiencia en los encuentros de mercado como agentes estéticos. El libro debería ser de interés para los profesionales del marketing que se plantean el desarrollo de la oferta de servicios. 216 pp. Spanisch.
