Published by Fisher Body - General Motors,, Detroit, 1927
Seller: Recycled, Corte Madera, CA, U.S.A.
Soft cover. Condition: Very Good. Illustrated (illustrator). First Thus. A few edge tears to front cover, light soiling to the back, inked model numbers below illustrations of the cars, inside four page spread loose, otherwise nice condition. The cars are all Cadillacs and include Cabriolets, a Roadster, a Phaeton, Imperials, a Brougham, a Town Sedan, and a Convertible Coupe and the colors are "Bird of Paradise", "Midnight Blue", "Angel Fish", "Morpho Menelans", emerald, curite, "Forest Green", "Th Grand Canyon", "Rose Coral", "Italian Waters", "Orchid", "Autumn", The brochure was released in conjunction with a road show showcase of the vehicles staged at fine hotels in New York, Chicago, Los Angeles and San Francisco (the Commodore, the Drake, the Biltmore and the Palace respectively.).
Published by Fisher Body Corporation, Fleetwood Body Corporation, General Motors, Detroit, 1927
Seller: White Fox Rare Books and Antiques, ABAA/ILAB, New York, NY, U.S.A.
First Edition
Wraps. Condition: Very Good. First edition. An extraordinarily beautiful sales catalogue organized around vivid colors, as the title suggests. Folio, 33 by 25 cm. xxx (30), [2] pp., plus wraps. The colors are "Bird of Paradise", "Midnight Blue", "Angel Fish", "Morpho Menelans", emerald, curite, "Forest Green", "Th Grand Canyon", "Rose Coral", "Italian Waters", "Orchid", "Autumn", and the cars are all Cadillacs. All the cars have in fact two colors, both of which are suggested by the color designation, and each color and car receives a luxuriant two-page spread, with three color illustrations: one for the inspiration for the particular color, one of the car interior, and one for the outer body. Accompanying the illustrations are fluid, intoxicating descriptions that conjure up the imagery, the sensate experience, the fantasy, with only passing mentions of some of the design specifics. The cars include Cabriolets, a Roadster, a Phaeton, Imperials, a Brougham, a Town Sedan, and a Convertible Coupe. One can see designs that both reach back to the fine coaches of a quickly receding era and the more comfortable, sleeker cars to come. The brochure was released in conjunction with a road show showcase of the vehicles staged at fine hotels in New York, Chicago, Los Angeles and San Francisco (the Commodore, the Drake, the Biltmore and the Palace respectively.) Wear to the edges of the dust jacket (the decorative paper covering the bound card-stock wrap0, with a few scratch lines on front, soiling on rear, and a few minor closed tears along edges. A hole to the white front fold-in of this jacket. Other than some light pencilled lettering (a child's hand), clean and bright within.