Language: Portuguese
Published by Rio de Janeiro, Edicao Funarte,, 1978
First Edition Signed
Gr.8°. Orig.-Klappbroschur. 48 S. mit zahlreichen Abbildungen. Erste Auflage (Widmung auf dem Vortitel versehen, etwas unfrisch, ein Blatt lose, ordentliches Exemplar) pt Gewicht in Gramm: 500.
Gerchman, Reubens (Brazilian, 1942-2008). "MAIS CAFE MAIS BRASIL" and "CAFE E ALEGRIA NUMA XICARDA." (MORE COFFEE; MORE BRAZIL and COFFEE AND JOY IN A CUP). Collages of colored papers mounted to heavy cardboard, 1969. Each identified and signed and dated by Gerchman on the verso. Each 44 x 30 inches. Both in very good condition, except for tack holes and wear at the corners. Very strong graphic designs promoting Brazil's most famous product. Reubens Gerchman, Brazilian, 1942-2008, was a painter and sculptor associated with Pop Art. Collage was a medium in which he worked, but his themes usually related to isolation and alienation. This suggests that these coffee pieces may have been a commerical project, possibly intended to be produced as posters.