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  • Language: English

    Published by Penguin Books, 2009

    0141030534 / 9780141030531

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Penguin Publishing Group, 2012

    1591845351 / 9781591845355

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  • Language: English

    Published by Penguin Putnam Inc, 2011

    1591844096 / 9781591844099

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Fair. This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.    Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.   There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.    Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of.    · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.  · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.  · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.    As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.".…

  • Language: English

    Published by Penguin Putnam Inc, 2011

    1591844096 / 9781591844099

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    Paperback. Condition: Very Good. This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.    Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.   There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.    Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of.    · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.  · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.  · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.    As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.".…

  • Language: English

    Published by Penguin Putnam Inc, 2011

    1591844096 / 9781591844099

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.    Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.   There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.    Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of.    · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.  · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.  · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.    As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.".…

  • Language: English

    Published by Portfolio Hardcover, 2005

    1591841003 / 9781591841005

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Penguin Putnam Inc, 2012

    1591845335 / 9781591845331

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.". …

  • Language: English

    Published by Portfolio, 2012

    1591845335 / 9781591845331

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Grand Central Publishing, 2001

    0786887176 / 9780786887170

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Grand Central Publishing, 2001

    0786887176 / 9780786887170

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Grand Central Publishing, 2001

    0786887176 / 9780786887170

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Hachette Books, 2001

    0786887176 / 9780786887170

    • Softcover

    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    Paperback. Condition: Good.

  • Language: English

    Published by Hachette Books, 2001

    0786887176 / 9780786887170

    • Softcover

    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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    Paperback. Condition: Good.

  • Language: English

    Published by Portfolio, 2011

    1591844096 / 9781591844099

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    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    paperback. Condition: Fair.

  • Language: English

    Published by Portfolio, 2011

    1591844096 / 9781591844099

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    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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  • Language: English

    Published by Portfolio, 2007

    1591841747 / 9781591841746

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Portfolio, 2007

    1591841747 / 9781591841746

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Portfolio, 2007

    1591841747 / 9781591841746

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    Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore

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    Condition: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

  • Language: English

    Published by Penguin Putnam Inc, 2005

    1591841038 / 9781591841036

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Fair. Edited by Seth Godin. Most organisations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.…

  • Language: English

    Published by Penguin, 2005

    014101640X / 9780141016405

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    Seller: Dream Books Co., Denver, CO, U.S.A.Dream Books Co.

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    Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

  • Language: English

    Published by Penguin Putnam Inc, 2005

    1591841038 / 9781591841036

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Very Good. Edited by Seth Godin. Most organisations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.…

  • Language: English

    Published by Penguin Putnam Inc, 2005

    1591841038 / 9781591841036

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Edited by Seth Godin. Most organisations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.…

  • Language: English

    Published by Portfolio, 2007

    1591841674 / 9781591841678

    • Softcover

    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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  • Language: English

    Published by Portfolio, 2005

    1591841038 / 9781591841036

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    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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  • Language: English

    Published by Portfolio, 2005

    1591841038 / 9781591841036

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    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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  • Language: English

    Published by Portfolio, 2005

    1591841038 / 9781591841036

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    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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  • Language: English

    Published by Portfolio, 2005

    1591841038 / 9781591841036

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    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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  • Language: English

    Published by Portfolio, 2005

    1591841038 / 9781591841036

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    Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore

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    Condition: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

  • Language: English

    Published by Portfolio, 2005

    1591841038 / 9781591841036

    • Hardcover

    Seller: Used Book Company, Egg Harbor Township, NJ, U.S.A.Used Book Company

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    Condition: Very Good. Former library copy. Shows minimal signs of wear and previous use. Can include notes/highlighting. A portion of your purchase benefits nonprofits! - Note: Edition & format may differ from what is shown in stock photo & item details. May not include supplementary material such as toys, access code, dvds, etc.…

  • Language: English

    Published by Penguin Books Ltd, 2005

    014101640X / 9780141016405

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Fair. Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.