Gulas Charles (27 results)
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - As new
US$ 23.50
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 22.33
US$ 6.71 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 64.50
US$ 2.64 shippingShips within U.S.A.Quantity: 10 available
Condition: As New. Unread book in perfect condition.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 72.51
US$ 2.64 shippingShips within U.S.A.Quantity: 10 available
Condition: New.
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 66.42
US$ 8.72 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 78.85
US$ 3.99 shippingShips within U.S.A.Quantity: 4 available
Condition: New.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 67.92
US$ 20.12 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Condition: As New. Unread book in perfect condition.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 72.03
US$ 20.12 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Condition: New.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 72.04
US$ 21.24 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Humor in Advertising: Classic Perspectives and New Insights
Weinberger, Marc G. (Editor)/ Gulas, Charles S. (Editor)/ Taylor, Charles R. (Editor)
- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 105.09
US$ 13.42 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Brand New. 250 pages. 9.69x6.88x0.57 inches. In Stock.
- Softcover
Seller: moluna, Greven, , Germanymoluna
Contact seller5-star sellerCondition: New
US$ 73.01
US$ 56.79 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Marc G. Weinberger is Professor Emeritus in the Isenberg School of Management at the University of Massachusetts Amherst, USA, and Visiting Research Faculty at the University of Georgia, Athens, USA. He has published extensively in the m.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
US$ 66.14
US$ 81.14 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. Humor in Advertising | Classic Perspectives and New Insights | Marc G. Weinberger (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Routledge | EAN 9780367722630 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[do…t]de | Anbieter: preigu.
- Softcover
Seller: Buchpark, Trebbin, , GermanyBuchpark
Contact seller5-star sellerCondition: Used - Fine
US$ 49.05
US$ 121.71 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
- Hardcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
Contact seller5-star sellerCondition: New
US$ 197.17
US$ 20.78 shippingShips from United Kingdom to U.S.A.Quantity: 5 available
Hardcover. Condition: New.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 211.70
US$ 2.64 shippingShips within U.S.A.Quantity: 10 available
Condition: As New. Unread book in perfect condition.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 200.61
US$ 20.12 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Condition: New.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 215.85
US$ 2.64 shippingShips within U.S.A.Quantity: 10 available
Condition: New.
Humor in Advertising : Classic Perspectives and New Insights
Weinberger, Marc G. (EDT); Gulas, Charles S. (EDT); Taylor, Charles R. (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 219.46
US$ 20.12 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 225.24
US$ 8.72 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 245.73
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
Condition: New.
- Hardcover
Seller: moluna, Greven, , Germanymoluna
Contact seller5-star sellerCondition: New
US$ 223.72
US$ 56.79 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Marc G. Weinberger is Professor Emeritus in the Isenberg School of Management at the University of Massachusetts Amherst, USA, and Visiting Research Faculty at the University of Georgia, Athens, USA. He has published extensively in the m.
- Hardcover
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 264.67
US$ 17.16 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
US$ 270.74
US$ 11.53 shippingShips from Germany to U.S.A.Quantity: 3 available
Condition: New.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
US$ 276.04
US$ 73.14 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware - Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in adve…rtising is complex; clearly not all humorous ads are successful.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
US$ 65.78
US$ 26.66 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain t…he audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful.This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium-outdoor advertising.The chapters in this book were originally published in International Journal of Advertising. 250 pp. Englisch.
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
US$ 82.26
US$ 11.53 shippingShips from Germany to U.S.A.Quantity: 4 available
Condition: New. PRINT ON DEMAND.
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
US$ 77.05
US$ 72.22 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the au…dience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful.This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium-outdoor advertising.The chapters in this book were originally published in International Journal of Advertising.
