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Advertising and Promotion: An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications Ltd, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Advertising and Promotion: An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications Ltd, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price!
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Advertising and Promotion : An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications, Limited, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Condition: Very Good. 2 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Advertising and Promotion : Communicating Brands
Language: English
Published by SAGE Publications, Limited, 2005
ISBN 10: 0761941541 ISBN 13: 9780761941545
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Advertising and Promotion
Language: English
Published by Sage Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Condition: acceptable. USED book in ACCEPTABLE condition. Book shows significant wear but is still a good reading copy. Cover and pages are in tact but may show creases, tears, water damage, handwriting, underlining, or highlighting. Supplemental items such as access codes and CDs not guaranteed.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd (edition 4), 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Paperback. Condition: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Advertising and Promotion
Language: English
Published by Sage Publications Ltd, United Kingdom, London, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Marketing in Context: Setting the Scene
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
paperback. Condition: Good. Third. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Marketing in Context : Setting the Scene
Language: English
Published by Palgrave Macmillan Limited, 2013
ISBN 10: 1137297107 ISBN 13: 9781137297105
Condition: Good. 2013th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
paperback. Condition: Like New. 4th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Doing Research Projects in Marketing, Management and Consumer Research
Language: English
Published by Taylor & Francis Ltd, United Kingdom, London, 2003
ISBN 10: 0415268958 ISBN 13: 9780415268950
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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European Advances in Consumer Research Volume 9
Language: English
Published by Assn for Consumer Research
ISBN 10: 0915552663 ISBN 13: 9780915552665
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: reprint ] Publisher: Assn for Consumer Research Pub Date: 7/1/2011 Binding: Hardcover Pages: 632 reprint edition.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Third Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Advertising and Promotion : An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications, Limited, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Marketing : A Critical Introduction
Language: English
Published by SAGE Publications, Limited, 2009
ISBN 10: 1412911494 ISBN 13: 9781412911498
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Marketing in Context : Setting the Scene
Language: English
Published by Palgrave Macmillan Limited, 2013
ISBN 10: 1137297107 ISBN 13: 9781137297105
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 2013th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Marketing : A Critical Introduction
Language: English
Published by SAGE Publications, Limited, 2009
ISBN 10: 1412911494 ISBN 13: 9781412911498
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Third Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Advertising and Promotion : Communicating Brands
Language: English
Published by SAGE Publications, Limited, 2005
ISBN 10: 0761941541 ISBN 13: 9780761941545
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Third Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2017
ISBN 10: 1473997992 ISBN 13: 9781473997998
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2017
ISBN 10: 1473997992 ISBN 13: 9781473997998
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Advertising and Promotion: An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications Ltd, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
paperback. Condition: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Doing Research Projects in Marketing, Management and Consumer Research
Language: English
Published by Taylor & Francis Group, 2003
ISBN 10: 0415268958 ISBN 13: 9780415268950
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2017
ISBN 10: 1473997992 ISBN 13: 9781473997998
paperback. Condition: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
