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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 604 | Sprache: Englisch | Produktart: Bücher | Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of inter-retailer competition and any distribution of market shares. In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and they present an intuitively appealing prologue to the Channel Myths that are developed rigorously in later Chapters. In Chapters 3, 4, and 10 they extend the literature by ascertaining the relationship between the manufacturer-optimal wholesale-price strategy and channel breadth. Specific analyses include multiple, non-competing retailers, multiple states-of-nature, and multiple, competing retailers. In Chapters 5-7 the authors determine the profitability of various wholesale-price strategies; this analysis culminates in Chapters 8 and 9 with the determination of the (very limited) conditions under which channel coordination can be optimal for the manufacturer. In Chapter 11 they prove that existing methods of measuring the effect of a change in the degree of inter-retailer substitutability are totally misleading. They then develop an original, theoretical basis for measuring the impact of a change in the degree of inter-retailer substitutability that yields insightful, intuitively appealing results. In Chapter 12 the authors set forth an agenda for future research based on a meta-model that embraces all existing models in the literature. They also issue an appeal for creation of a "Unifying Theory of Distribution Channels" that will enable researchers to work independently and yet to contribute toward the common goal of deepening the marketing science professions¿ understanding of distribution channels.
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Handbook of Research on Distribution Channels (Research Handbooks in Business and Management seroes)
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Mathematical Models of Distribution Channels (International Series in Quantitative Marketing, 17)
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Taschenbuch. Condition: Neu. Mathematical Models of Distribution Channels | Charles A Ingene (u. a.) | Taschenbuch | xxv | Englisch | 2010 | Springer Us | EAN 9781441953025 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Mathematical Models of Distribution Channels (International Series in Quantitative Marketing, 17)
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Handbook of Research on Distribution Channels (Research Handbooks in Business and Management seroes)
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Mathematical Models of Distribution Channels identifies eight 'Channel Myths' that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of inter-retailer competition and any distribution of market shares. In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and they present an intuitively appealing prologue to the Channel Myths that are developed rigorously in later Chapters. In Chapters 3, 4, and 10 they extend the literature by ascertaining the relationship between the manufacturer-optimal wholesale-price strategy and channel breadth. Specific analyses include multiple, non-competing retailers, multiple states-of-nature, and multiple, competing retailers. In Chapters 5-7 the authors determine the profitability of various wholesale-price strategies; this analysis culminates in Chapters 8 and 9 with the determination of the (very limited) conditions under which channel coordination can be optimal for the manufacturer. In Chapter 11 they prove that existing methods of measuring the effect of a change in the degree of inter-retailer substitutability are totally misleading. They then develop an original, theoretical basis for measuring the impact of a change in the degree of inter-retailer substitutability that yields insightful, intuitively appealing results. In Chapter 12 the authors set forth an agenda for future research based on a meta-model that embraces all existing models in the literature. They also issue an appeal for creation of a 'Unifying Theory of Distribution Channels' that will enable researchers to work independently and yet to contribute toward the common goal of deepening the marketing science professions' understanding of distribution channels.
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Handbook of Research on Distribution Channels
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Handbook of Research on Distribution Channels (eng)
Language: English
Published by Edward Elgar Publishing Ltd, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Handbook of Research on Distribution Channels
Language: English
Published by Edward Elgar Publishing, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Handbook of Research on Distribution Channels
Language: English
Published by Edward Elgar Publishing, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Handbook of Research on Distribution Channels
Language: English
Published by Edward Elgar Publishing, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Handbook of Research on Distribution Channels
Language: English
Published by Edward Elgar Publishing, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Handbook of Research on Distribution Channels
Language: English
Published by Edward Elgar Publishing, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Handbook of Research on Distribution Channels (Research Handbooks in Business and Management series)
Language: English
Published by Edward Elgar Publishing Ltd, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Handbook of Research on Distribution Channels
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Hardback. Condition: New. Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this Handbook is a comprehensive theory of distribution channels for scholars presented in enlightened surveys of the literature to tightly reasoned investigations. Channel management topics include value creation, interorganizational knowledge transfer, contract design, governance and control, and relationship management. Channel design topics encompass coordination, supply-chain management, price vs. quantity competition, channel breadth, franchising, resale price maintenance, and bricks-and-mortar vs. online retailer competition. The book concludes with a sketch of a ''Comprehensive Theory of Distribution Channels'' meant to incorporate and extend current thinking. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.Contributors include: K.D. Antia, B.L. Baker, P. Bicen, C.P. Blocker, J.R. Brown, G. Cai, N.N. Chau, S.C. Choi, J.L. Crosno, T.H. Cui, Y. Dai, R.P. Dant, R. Desiraju, K. Eshghi, D.J. Flint, K.M. Frias, M. Ghosh, S. Gilbert, G.T. Gundlach, C.M. Harmeling, J.D. Hibbard, M.B. Houston, C.A. Ingene, K. Jerath, G. John, J. Johnson, M. Kacker, G. Lai, Z. Li, R.F. Lusch, P. Mallucci, A.J. Malter, S. Mani, A.L. Matthews, R.W. Palmatier, S.-J. Park, R.E. Paul, J. Raju, S. Ray, F. Sadeh, R.S. Sohi, J.M. Song, R. Staelin, A.S. Vinhas, M. Viswanathan, K.H. Wathne, S.K. Weaven, X. Xu, W. Zhang, Z.J. Zhang, Y. Zhao.
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Add to basketHardcover. Condition: Brand New. 589 pages. 10.25x7.25x1.50 inches. In Stock.
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Handbook of Research on Distribution Channels
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
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Add to basketHardback. Condition: New. Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this Handbook is a comprehensive theory of distribution channels for scholars presented in enlightened surveys of the literature to tightly reasoned investigations. Channel management topics include value creation, interorganizational knowledge transfer, contract design, governance and control, and relationship management. Channel design topics encompass coordination, supply-chain management, price vs. quantity competition, channel breadth, franchising, resale price maintenance, and bricks-and-mortar vs. online retailer competition. The book concludes with a sketch of a ''Comprehensive Theory of Distribution Channels'' meant to incorporate and extend current thinking. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.Contributors include: K.D. Antia, B.L. Baker, P. Bicen, C.P. Blocker, J.R. Brown, G. Cai, N.N. Chau, S.C. Choi, J.L. Crosno, T.H. Cui, Y. Dai, R.P. Dant, R. Desiraju, K. Eshghi, D.J. Flint, K.M. Frias, M. Ghosh, S. Gilbert, G.T. Gundlach, C.M. Harmeling, J.D. Hibbard, M.B. Houston, C.A. Ingene, K. Jerath, G. John, J. Johnson, M. Kacker, G. Lai, Z. Li, R.F. Lusch, P. Mallucci, A.J. Malter, S. Mani, A.L. Matthews, R.W. Palmatier, S.-J. Park, R.E. Paul, J. Raju, S. Ray, F. Sadeh, R.S. Sohi, J.M. Song, R. Staelin, A.S. Vinhas, M. Viswanathan, K.H. Wathne, S.K. Weaven, X. Xu, W. Zhang, Z.J. Zhang, Y. Zhao.
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Handbook of Research on Distribution Channels (Research Handbooks in Business and Management series)
Language: English
Published by Edward Elgar Publishing Ltd, 2019
ISBN 10: 0857938592 ISBN 13: 9780857938596
Condition: New. 2019. Hardcover. . . . . . Books ship from the US and Ireland.
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Mathematical Models of Distribution Channels
Language: English
Published by SPRINGER NATURE Dez 2010, 2010
ISBN 10: 1441953027 ISBN 13: 9781441953025
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mathematical Models of Distribution Channels identifies eight 'Channel Myths' that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. 568 pp. Englisch.
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Add to basketCondition: New. Print on Demand pp. 596 107 Illus.
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Condition: New. PRINT ON DEMAND pp. 596.
