Published by Springer, 2005
ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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Published by Springer (edition First Edition), 2005
ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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Published by Springer, 2005
ISBN 10: 3540235019 ISBN 13: 9783540235019
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Published by Springer, 2010
ISBN 10: 3540883487 ISBN 13: 9783540883487
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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Condition: Como nuevo. : As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. EAN: 9783540235019 Tipo: Libros Categoría: Libros universitarios y de estudios superiores|Negocios y finanzas Título: Storytelling: Branding in Practice Autor: Klaus Fog| Christian Budtz| Baris Yakaboylu Editorial: Springer (6 diciembre 2004) Idioma: EN Páginas: 238 Formato: Tapa dura Peso: 780 Año de publicación: 2004.
Published by Springer, 2005
ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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Published by Springer, 2005
ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540235019 ISBN 13: 9783540235019
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Published by Springer, 2010
ISBN 10: 3540883487 ISBN 13: 9783540883487
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ISBN 10: 3540883487 ISBN 13: 9783540883487
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ISBN 10: 3540883487 ISBN 13: 9783540883487
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Published by Springer, 2010
ISBN 10: 3540883487 ISBN 13: 9783540883487
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Published by Springer, 2010
ISBN 10: 3540883487 ISBN 13: 9783540883487
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Published by Springer, 2005
ISBN 10: 3540235019 ISBN 13: 9783540235019
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ISBN 10: 3540883487 ISBN 13: 9783540883487
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ISBN 10: 3540883487 ISBN 13: 9783540883487
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Published by Berlin, Heidelberg, New York: Springer, 2005
ISBN 10: 3540235019 ISBN 13: 9783540235019
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First Edition
24cm x 18cm. Condition: Sehr gut. 1. Aufl. 238 S., schw/w Abb. farb. ill. OPpbd o. SU, tadelloses Ex. Sprache: Englisch Gewicht in Gramm: 500.