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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Book 39 of 45: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Place Branding and Marketing from a Policy Perspective
Book 39 of 45: Routledge Studies in MarketingSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Book 39 of 45: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Book 39 of 45: Routledge Studies in MarketingUS$ 103.48
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Add to basketPaperback. Condition: Brand New. 352 pages. 9.18x6.12x9.21 inches. In Stock.
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Add to basketSoftcover. Condition: Très bon. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Place Branding and Marketing from a Policy Perspective (Routledge Studies in Marketing)
Book 39 of 45: Routledge Studies in MarketingUS$ 225.24
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Book 39 of 45: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Book 39 of 45: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Book 39 of 45: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 1032260319 ISBN 13: 9781032260310
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Place Branding and Marketing from a Policy Perspective (Routledge Studies in Marketing)
Book 39 of 45: Routledge Studies in MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Book 39 of 45: Routledge Studies in MarketingUS$ 321.48
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Add to basketHardcover. Condition: Brand New. 392 pages. 9.19x6.13x0.99 inches. In Stock.
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Place Branding and Marketing from a Policy Perspective (Paperback)
Book 39 of 45: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, London, 2025
ISBN 10: 1032260351 ISBN 13: 9781032260358
Paperback. Condition: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Place Branding and Marketing from a Policy Perspective (Paperback)
Book 39 of 45: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, London, 2025
ISBN 10: 1032260351 ISBN 13: 9781032260358
US$ 66.97
US$ 49.62 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Place Branding and Marketing from a Policy Perspective (Paperback)
Book 39 of 45: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, London, 2025
ISBN 10: 1032260351 ISBN 13: 9781032260358
Paperback. Condition: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Taschenbuch. Condition: Neu. Place Branding and Marketing from a Policy Perspective | Building Effective Strategies for Places | Vincent Mabillard (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032260358 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
