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Mindmasters The DataDriven Sci
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Mindmasters The DataDriven Sci
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Mindmasters : The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
hardcover. Condition: Good. Hardcover with dust jacket in good condition.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
-
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Paper Back. Condition: New.
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Mindmasters : The Data-driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: As New. Unread book in perfect condition.
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Paperback. Condition: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: New.
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Mindmasters : The Data-driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: New.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Hardback or Cased Book)
Language: English
Published by Harvard Business Review Press 1/7/2025, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardback or Cased Book. Condition: New. Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior. Book.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: New.
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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Book 90 of 96: HBR's 10 Must ReadsSeller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Updated and Expanded edition. Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic?Harvard Business Review?articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
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Mindmasters
Language: English
Published by Harvard Business Review Press, US, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Hardback. Condition: New. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology-from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives-for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used-for good and for ill-and how we can gain power over the data that defines us.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Mindmasters
Language: English
Published by Ingram Publisher Services, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Language: English
Published by Harvard Business School Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
Condition: New.
