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Strategic Sport Marketing
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
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Strategic Sport Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 67.13
US$ 19.80 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
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Condition: New. pages cm.
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Paperback. Condition: New. The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
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Routledge Handbook of Digital Sport Management
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 70.83
US$ 19.80 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
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Routledge Handbook of Digital Sport Management
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 71.34
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Sport Management : Principles and Applications
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 74.37
US$ 19.80 shipping
Ships from United Kingdom to U.S.A.Quantity: 8 available
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Strategic Sport Marketing
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 78.82
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Strategic Sport Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 76.82
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Condition: New. pages cm.
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The Routledge Handbook of Digital Sport Management (Routledge International Handbooks)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 81.59
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Sport Management: Principles and Applications (Sport Management Series)
Language: English
Published by Routledge 2022-02-28, 2022
ISBN 10: 1032109645 ISBN 13: 9781032109640
US$ 77.73
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The Routledge Handbook of Digital Sport Management
Language: English
Published by Taylor & Francis Ltd, 2025
ISBN 10: 0367543559 ISBN 13: 9780367543556
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 75.61
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Condition: As New. Unread book in perfect condition.
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Sport Management: Principles and Applications (Sport Management Series)
Language: English
Published by Routledge 2022-02-28, 2022
ISBN 10: 1032109645 ISBN 13: 9781032109640
US$ 85.26
US$ 20.45 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
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Sport Management: Principles and Applications (Sport Management Series)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 91.34
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
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Sport Management : Principles and Applications
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 88.70
US$ 19.80 shipping
Ships from United Kingdom to U.S.A.Quantity: 8 available
Add to basketCondition: As New. Unread book in perfect condition.
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The Routledge Handbook of Digital Sport Management (Routledge International Handbooks)
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New.
