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Seller: Biblios, Frankfurt am main, HESSE, Germany
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Add to basketCondition: New. In.
Language: English
Published by Bloomsbury Publishing PLC, GB, 2020
ISBN 10: 1352011174 ISBN 13: 9781352011173
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Add to basketPaperback. Condition: New. This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.New to this edition:-All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling-Extended geographical coverage of case studies-Entrepreneurial practices updated to include recent research-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 2nd edition. 448 pages. 9.45x6.61x1.26 inches. In Stock.
Language: English
Published by Bloomsbury Publishing PLC, GB, 2020
ISBN 10: 1352011174 ISBN 13: 9781352011173
Seller: Rarewaves.com UK, London, United Kingdom
US$ 119.93
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Add to basketPaperback. Condition: New. This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.New to this edition:-All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling-Extended geographical coverage of case studies-Entrepreneurial practices updated to include recent research-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
Language: English
Published by Macmillan Education UK, 2020
ISBN 10: 1352011174 ISBN 13: 9781352011173
Seller: moluna, Greven, Germany
US$ 100.47
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Readable explanations of underpinning knowledge and theory in combination with case studies, tools for practice, revision questions and guidance for further resources.Adopts a global approach to technology entrepreneurship supported by a.