Palacios Marques Daniel (53 results)
- Softcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In.
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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PF. Condition: New.
- Softcover
Seller: AG Library, Malaga, MA, SpainAG Library
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Condition: New. Idioma/Language: Español. Este libro presenta una visión holística de todos los aspectos que debe tener en cuenta un empresario a la hora de introducir nuevos negocios digitales y que se consideran necesarios en la creación de modelos de negocio o para el desarrollo de estrategias que respondan y propicien los pr…ocesos de transformación digital. Todo ello está enfocado desde una perspectiva práctica de aplicación directa, con un lenguaje cercano y claro que sumergirá al lector en el mundo de los negocios digitales desde el minuto uno. Además, cabe destacar que, aparte de los ejemplos que se van explicando durante cada capítulo, hay una sección en la que se describe un caso práctico de éxito donde el lector podrá ver ilustrados todos los contenidos explicados con anterioridad. Estos ejemplos reales divididos estratégicamente serán aptos para que los lectores puedan replicarlos en sus proyectos digitales. Sin duda, este libro ayudará al lector a comprender el nuevo contexto en el que se generan los negocios digitales dentro de la denominada «economía de los datos», que han de servir al emprendedor de guía en el diseño de cualquier negocio innovador. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
- Softcover
Seller: Antártica, Madrid, M, SpainAntártica
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Rustica (tapa blanda). Condition: New. Dust Jacket Condition: Nuevo. 01. Con la lectura de esta obra, el lector podrá adquirir los conocimientos necesarios para entender el nuevo paradigma de la transformación digital y tener las herramientas necesarias para aplicar en su actividad modelos de negocios digitales que le permitirán… mejorar los canales de comunicación con sus clientes. El primer capítulo presenta las principales herramientas para llevar a cabo la transformación digital, qué implica, cómo está siendo medida y cómo se puede fomentar. También se incide en el diseño de modelos de negocio digitales, la generación de recursos digitales y el acceso a fuentes de financiación, como base fundamental para emprender un negocio digital. En el segundo capítulo se realiza una revisión del marketing digital, estrechamente relacionado con la ciencia de datos, para aportar los conocimientos necesarios sobre cómo llevar la gestión del contenido digital para que aporte valor a los clientes en Internet y en redes sociales. También se detallan las principales métricas de marketing digital y las claves para realizar publicidad en redes sociales. El tercer capítulo desarrolla el concepto de Big Data y la gestión de una estrategia digital basada en datos. La inteligencia de negocio, la minería de datos y los recursos para la extracción e interpretación de datos se explican en profundidad para que el lector sea capaz de aprovechar los datos que estos modelos de negocio ofrecen en la toma de decisiones y aporte valor real a su negocio. El cuarto capítulo desarrolla con detenimiento los conceptos de SEO y SEM aplicados a la empresa, así como la investigación de mercados online dentro de una estrategia SEO. El quinto capítulo trata sobre analítica web para implementar el monitoreo de un proyecto digital real que aporte información cualitativa y cuantitativa para alcanzar los objetivos estratégicos en los plazos marcados. Finalmente, se debe considerar la gestión de datos personales como activo y valor estratégico clave para la viabilidad (cont.). LIBRO.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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US$ 87.18
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Condition: New. pp. 137.
- Softcover
Seller: Libros Tobal, Ajalvir, M, SpainLibros Tobal
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US$ 49.47
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Condition: Nuevo. COLECCIÓN: PIRAMIDE PIRAMIDE - COMERCIO ELECTRONICO: ASPECTOS EMPRESARIALES.
- Softcover
Seller: Siglo Actual Libros, Soria, SO, SpainSiglo Actual Libros
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US$ 50.88
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Rústica. Condition: Nuevo. Dust Jacket Condition: Nuevo. AZTUNIV.
New Information and Communication Technologies for Knowledge Management in Organizations: 5th Global Innovation and Knowledge Academy Conference, Gika 2015, Valencia, Spain, July 14-16, 2015, Proceedings
Palacios-Marques, Daniel (Editor)/ Ribeiro Soriano, Domingo (Editor)/ Huarng, Kun Huang (Editor)
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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US$ 88.70
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Paperback. Condition: Brand New. 148 pages. 9.00x6.00x0.50 inches. In Stock.
- Hardcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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US$ 110.49
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Condition: Brand New. New. Delivery takes 25-30 days. Excellent Customer Service.
- Softcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contact seller5-star sellerCondition: New
US$ 110.49
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Condition: Brand New. New. Delivery takes 25-30 days. Excellent Customer Service.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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US$ 82.36
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Condition: New. 2019. paperback. . . . . .
Strategies in E-Business : Positioning and Social Networking in Online Markets
Gil-Pechuan, Ignacio (EDT); Palacios-Marques, Daniel (EDT); Peris-Ortiz, Marta Peris (EDT); Vendrell, Eduardo (EDT); Ferri-Ramirez, Cesar (EDT)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 127.65
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Condition: New.
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
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US$ 132.00
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Condition: New.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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US$ 63.73
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book contains the refereed proceedings of the 5th Annual Global Innovation and Knowledge Academy, GIKA 2015, held in Valencia, Spain, in July 2015. The theme of the conference was 'New Knowledge Impacts on Designing Implementable Innovative Re…alities.' The GIKA conference offers a unique opportunity for researchers, professionals, and students to present and exchange ideas concerning management, information systems, and business economics and see its implications in the real world. The 13 contributions accepted for GIKA 2015 were selected from 102 submissions and include research that contributes to the creation of a solid evidence base concerning new information and communication technologies for knowledge management, measuring the impact and diffusion of new technologies within organizations, and highlighting the role of new technologies and tools in the relationships between knowledge management and organizational innovation.
More images- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
US$ 60.06
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Taschenbuch. Condition: Neu. New Information and Communication Technologies for Knowledge Management in Organizations | 5th Global Innovation and Knowledge Academy Conference, GIKA 2015, Valencia, Spain, July 14-16, 2015, Proceedings | Daniel Palacios-Marqués (u. a.) | Taschenbuch | Lecture Notes in Business Information Processi…ng | viii | Englisch | 2015 | Springer | EAN 9783319222035 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 134.99
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Condition: New. In.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 134.99
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Condition: New. In.
Strategies in E-Business : Positioning and Social Networking in Online Markets
Gil-Pechuan, Ignacio (EDT); Palacios-Marques, Daniel (EDT); Peris-Ortiz, Marta Peris (EDT); Vendrell, Eduardo (EDT); Ferri-Ramirez, Cesar (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 134.98
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Condition: New.
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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US$ 97.80
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Condition: New. 2019. paperback. . . . . . Books ship from the US and Ireland.
Seller: KALAMO BOOKS, Burriana, CS, SpainKALAMO BOOKS
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US$ 52.80
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Rústica Hilo. Condition: Nuevo.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 153.92
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Condition: New. pp. 165.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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US$ 160.98
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Condition: New. pp. 172.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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US$ 174.98
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Paperback. Condition: Brand New. reprint edition. 171 pages. 9.00x6.00x0.50 inches. In Stock.
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 176.78
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Hardcover. Condition: Brand New. 160 pages. 9.25x6.25x0.50 inches. In Stock.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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US$ 113.51
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Taschenbuch. Condition: Neu. Strategies in E-Business | Positioning and Social Networking in Online Markets | Ignacio Gil-Pechuán (u. a.) | Taschenbuch | vi | Englisch | 2016 | Springer | EAN 9781489978608 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]spri…nger[dot]com | Anbieter: preigu.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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US$ 132.69
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-wit…h particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites Do they know how to make the most of it Are they willing to make the necessary effort to adapt Can e-business strategies contribute to company creation and the success of already existing businesses And if so, how.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
US$ 134.38
US$ 70.99 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking progr…ams-with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites Do they know how to make the most of it Are they willing to make the necessary effort to adapt Can e-business strategies contribute to company creation and the success of already existing businesses And if so, how.
- Hardcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used - Fine
US$ 99.43
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking progr…ams¿with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites? Do they know how to make the most of it? Are they willing to make the necessary effort to adapt? Can e-business strategies contribute to company creation and the success of already existing businesses? And if so, how.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
US$ 199.25
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Paperback. Condition: Like New. Like New. book.
