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Paul Feldwick (98 results)
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The Anatomy of Humbug: How to Think Differently About Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fine.
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing Ltd, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition ex-library book with usual library markings and stickers.
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Condition: very_good. Minimal signs of wear.
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The Anatomy of Humbug : How to Think Differently about Advertising
Language: English
Published by Troubador Publishing Limited, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing Ltd, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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BMP Works 4
Language: English
Published by NTC Publications Limited, 1999
ISBN 10: 1841160490 ISBN 13: 9781841160498
Seller: BoundlessBookstore, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has a little wear to edges. Book has clean and bright contents.
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Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing January 2015, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Seller: Colorado's Used Book Store, Englewood, CO, U.S.A.
Seller rating 2 out of 5 stars
Hardcover. Condition: Like New. Dust Jacket Condition: As New. Like New. May have some shelf wear from being out in store. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing Ltd January 2015, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Hardcover. Condition: USED Good. Dust Jacket Condition: Good Jacket.
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Advertising Works: v. 6
Seller: BoundlessBookstore, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Little wear to boards. Content is clean with slight toning. Good DJ with little edge wear.
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing Ltd, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Anatomy of Humbug : How to Think Differently About Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Condition: New.
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
hardcover. Condition: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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The Anatomy of Humbug: How to Think Differently about Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
hardcover. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Why Does The Pedlar Sing?
Language: English
Published by Troubador Publishing, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
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What is Brand Equity, Anyway?
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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BMP Works 2: 17 Award Winning Case Histories from BMP DDB Needham (Signed)
Language: English
Published by NTC Publications Limited, Oxfordshire,, 1995
ISBN 10: 1899314105 ISBN 13: 9781899314102
Signed
Hardcover. Condition: Near Fine. (1995), First Edition, Near Fine/Near Fine dj, large octavo, 415pp., gray boards hardcover, b&w ill's., excellent unclipped (UK 25) dj, binding tight, owner's bookplate & inked name on front endpapers o/w text unmarked, Presentation copy Signed on front endpaper to: "John and Wendy Jones, London, March 1996, from Paul Feldwick.". Signed by Author(s).
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Anatomy of Humbug : How to Think Differently About Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Condition: As New. Unread book in perfect condition.
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Why Does The Pedlar Sing?
Language: English
Published by Troubador Publishing, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Condition: good. Corners are bent. Stains on outside cover inside the book. Cover Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
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Anatomy of Humbug : How to Think Differently About Advertising
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Why Does the Pedlar Sing? : What Creativity Really Means in Advertising
Language: English
Published by Troubador Publishing, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Condition: As New. Unread book in perfect condition.
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BMP Works 2: 17 Award Winning Case Histories from BMP DDB Needham
Language: English
Published by NTC Publications Ltd, 1995
ISBN 10: 1899314105 ISBN 13: 9781899314102
US$ 13.79
US$ 10.46 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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The Anatomy of Humbug
Language: English
Published by Troubador Publishing, GB, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The?Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
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The Anatomy of Humbug
Language: English
Published by Troubador Publishing, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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BMP Works: 21 Award Winning Case Histories from BMP DDB Needham
Language: English
Published by World Advertising Research Cente, 1992
ISBN 10: 1870562070 ISBN 13: 9781870562072
hardcover. Condition: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
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BMP Works: 21 Award Winning Case Histories from BMP DDB Needham
Language: English
Published by World Advertising Research Cente, 1992
ISBN 10: 1870562070 ISBN 13: 9781870562072
hardcover. Condition: Acceptable. Dustjacket missing; may have other wear and tear. Stains to cover, page edges, and/or pages inside. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
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Why Does the Pedlar Sing? : What Creativity Really Means in Advertising
Language: English
Published by Troubador Publishing, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Condition: New.
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Why Does The Pedlar Sing? (Paperback)
Language: English
Published by Troubador Publishing, Market Harborough, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Paperback. Condition: new. Paperback. Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, todays advertising is less liked and less effective than ever before. But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what weve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. This is a fabulous book. .It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, Ogilvy Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Why Does The Pedlar Sing?
Language: English
Published by Troubador Publishing Ltd, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
