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Prakash Shankar Pingali Srinivas Korem (23 results)
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Digital Transformation Strategies : Theory and Practice
Published by SAGE Publications, Incorporated, 2021
ISBN 10: 9391370330 ISBN 13: 9789391370336
Language: English
Condition: Fine. Used book that is in almost brand-new condition.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Product Management in the Digital Era : Theory and Practice
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: New.
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Product Management in the Digital Era
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 54.39
US$ 15.77 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Product Management in the Digital Era
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
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paperback. Condition: New.
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Product Management in the Digital Era : Theory and Practice
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Paperback. Condition: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
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Paperback. Condition: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
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Product Management in the Digital Era
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Language: English
Paperback. Condition: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
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Product Management in the Digital Era : Theory and Practice
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 188.50
US$ 19.74 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Condition: New.
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Condition: New.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Product Management in the Digital Era : Theory and Practice
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 209.70
US$ 19.74 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Product Management in the Digital Era
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 219.57
US$ 15.77 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New.
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Hardcover. Condition: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
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Condition: New. PRINT ON DEMAND.
