Ralf Lans (18 results)
Language: English
Published by Springer, 2018
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Softcover
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Language: English
Published by Springer, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Language: English
Published by Springer, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Language: English
Published by Springer, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Language: English
Published by Springer, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Language: English
Published by Springer, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In English.
Language: English
Published by Springer, 2018
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Handbook of Marketing Decision Models | Berend Wierenga (u. a.) | Taschenbuch | xi | Englisch | 2018 | Springer | EAN 9783319860411 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Language: English
Published by Springer International Publishing, Springer International Publishing, 2018
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in method…ology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Language: English
Published by Springer, Springer, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology a…nd model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Language: English
Published by Springer Verlag, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 2nd edition. 598 pages. 9.50x6.25x1.50 inches. In Stock.
Language: English
Published by Springer, 2018
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Softcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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US$ 321.87
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Condition: new. Questo è un articolo print on demand.
Language: English
Published by Springer International Publishing, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Complete update of 2008 first editionNew chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting Wierenga is one of the most respected researchers in Marke…ting ScienceEditors.
Language: English
Published by Springer International Publishing, 2018
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
US$ 350.27
US$ 56.63 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Complete update of 2008 first editionNew chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting Wierenga is one of the most respected researchers in Marketing Scien…ceEditors.
Language: English
Published by Springer, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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US$ 321.87
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Condition: new. Questo è un articolo print on demand.
Language: English
Published by Springer International Publishing Aug 2018, 2018
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental ad…vances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments. 612 pp. Englisch.
Language: English
Published by Springer International Publishing Jul 2017, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
US$ 420.39
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances…in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments. 612 pp. Englisch.
Language: English
Published by Springer, Palgrave Macmillan Aug 2018, 2018
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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US$ 420.39
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advan…ces in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 612 pp. Englisch.
Language: English
Published by Springer, Palgrave Macmillan Jul 2017, 2017
Series: Book 245 of 323 - International Series in Operations Research & Management Science
- Hardcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
Contact seller5-star sellerCondition: New
US$ 420.39
US$ 69.36 shippingShips from Germany to U.S.A.Quantity: 1 available
Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in…methodology and model building, but also because of the recent developments in information technology, the Internet and social media.This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 612 pp. Englisch.
