Riverside Printing (2 results)

9x14 cm. folded, 44x28 cm. unfolded. Folding brochure With brightly colored cartoon illustrations for a printing company targeting fraternal lodges and organizations. Good condition, With moderate wear and light scattered stains. The items being promoted are templates for post cards to be sent out by lodges for regular meetings or special events. A scarce and unusual item related to fraternal organizations.

Very good. Light wear along original folds. Several tears along fold lines professionally repaired. Text on verso. Size 21.5 x 27.5 Inches. An intriguing 1953 map of Riverside, California, prepared by civil engineer K. Irving Marshall and printed by the A-to-Z Printing Company. It presents the city in the early phase of a postwar population boom, capped off with a new campus of the University of California, seen here, which opened the following year. A Closer Look The map employs an inverted color design, with a black background and streets and other features depicted with white. An alphanumeric grid surrounds the map, corresponding to street indexes to its left and bottom, which continue on the verso. Streets are also labeled on the map, along with neighborhoods, geographic features (including the Santa Ana River, which gives the city its name), rail lines, highways (upgraded to interstates in the following years), and county boundaries. Around the map and on the verso are advertisements for local businesses, reflecting the nature of the local economy, maintaining some of its earlier agriculture focus while also moving into new industries around housing, tourism, and services. The University of California Riverside This map is perhaps most significant for including an early depiction of the University of California Riverside after it had adopted that name. The University of California established a Citrus Experiment Station in 1907 in what is now the downtown portion of Riverside; a decade later, it moved further east to the current campus. At the turn of the 20th century, Riverside was the center of California's citrus industry, accounting for nearly half of the state's output, making it briefly into the wealthiest city in America per capita. As the population of California boomed in the post-World War II period, the state government recognized the need for additional universities to educate veterans who received subsidized education under the G.I. Bill. Money was earmarked for the campus in 1949, and it officially opened and commenced classes in February 1954. Publication History and Census This map was prepared by Kenneth Irving Marshall, president of Riverside Engineering, and was printed in 1953 by the A-to-Z Printing Company, also a local firm. The map was published in several editions, but regardless of edition, the OCLC only records examples at the University of California Berkeley (1950 edition), Stanford University (1950 edition), the Library of Congress (1950 and 1953 editions), and the Bibliothèque nationale de France (1955 edition). References: OCLC 986509259.