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Optimal Database Marketing: Strategy, Development, and Data Mining
Language: English
Published by Sage Publications, Inc, 2002
ISBN 10: 0761923578 ISBN 13: 9780761923572
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Optimal Database Marketing : Strategy, Development, and Data Mining
Language: English
Published by Sage Publications, Inc, 2002
ISBN 10: 0761923578 ISBN 13: 9780761923572
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'This book is accessible and highly readable, with an uncomplicated writing style. in short this is a book that unravels the mysteries of a vital but 'back room' activity' - International Journal of Market Research.
