Schultz Ph D Don (12 results)
Media Generations: Media Allocation In A Consumer-Controlled Marketplace
Schultz, Ph. D. Don E.; , Bigresearch; Block Ph. D., Martin P.
Language: English
Published by Prosper Business Development Corporation 2009
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Good
US$ 13.99
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Prosper Business Development Corporation 2/6/2009 2009
- Softcover
Seller: BargainBookStores, Grand Rapids, U.S.A.BargainBookStores
Contact seller5-star sellerCondition: New
US$ 21.67
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Paperback or Softback. Condition: New. Media Generations: Media Allocation In A Consumer-Controlled Marketplace. Book.
Language: English
Published by Prosper Business Development Corporation 2009
- Softcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 20.39
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Language: English
Published by Prosper Business Development Corporation 2009
- Softcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 20.87
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Retail Communities: Customer-Driven Retailing (Paperback or Softback)
Schultz Ph.D., Don E.; Block Ph. D., Martin P.; ., BIGresearch
- Softcover
Seller: BargainBookStores, Grand Rapids, U.S.A.BargainBookStores
Contact seller5-star sellerCondition: New
US$ 23.52
Free ShippingShips within U.S.A.Quantity: 5 available
Condition: New. Retail Communities: Customer-Driven Retailing (Paperback or Softback).
Language: English
Published by Prosper Business Development Corporation 2009
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 27.86
US$ 20.18 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Language: English
Published by Prosper Business Development Corporation 2009
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 29.02
US$ 20.18 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
US$ 25.85
US$ 56.94 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
US$ 26.16
US$ 56.94 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
US$ 27.88
US$ 56.94 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New.
Language: English
Published by Prosper Business Development Corporation 2009
- Softcover
Seller: AussieBookSeller, Truganina, AustraliaAussieBookSeller
Contact seller5-star sellerCondition: New
US$ 50.67
US$ 37.00 shippingShips from Australia to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners a…nd buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing ROI. The new SIMM consumer allocation method does just that by making the consumer and their consumption value, and media influences to purchase key elements in the new model. Media Generations also demonstrates the utility to media planning of considering how media consumption and influence change among age cohorts with different media experiences. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Prosper Business Development Corporation 2009
- Softcover
- Print on Demand
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 52.20
US$ 17.56 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
