Unknown. Condition: Good. No Jacket. McCue, Lisa; Scribner, Toni (illustrator). Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Unknown. Condition: Fair. No Jacket. McCue, Lisa; Scribner, Toni (illustrator). Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
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Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
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Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
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Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
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Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. This title provides an interdisciplinary approach to connecting with the consum.
Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
Seller: preigu, Osnabrück, Germany
Buch. Condition: Neu. Engaging Consumers through Branded Entertainment and Convergent Media | Jose Marti Parreno (u. a.) | Buch | Gebunden | Englisch | 2015 | Business Science Reference | EAN 9781466683426 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Language: English
Published by Business Science Reference, 2015
ISBN 10: 1466683422 ISBN 13: 9781466683426
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.