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  • Language: English

    Published by Routledge, 2015

    1138864129 / 9781138864122

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

    5-star seller
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    Condition: Used - Good

    US$ 5.49

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    Ships within U.S.A.

    Quantity: 1 available

    Paperback. Condition: Good. Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

  • Language: English

    Published by Routledge, 2015

    1138864129 / 9781138864122

    • Softcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

    4-star seller
    Contact seller

    Condition: Used - Good

    US$ 7.49

     Free Shipping 
    Ships within U.S.A.

    Quantity: 1 available

    Paperback. Condition: Good. Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.