Timely Typography (1 results)
More imagesLanguage: English
Published by Timely Typography, San Francisco, California 1960
- Softcover
- First Edition
Seller: Blank Verso Books, ABAA, Mill Valley, CA, U.S.A.Blank Verso Books, ABAA
Contact seller5-star sellerCondition: Used - Near fine
US$ 425.00
US$ 6.50 shippingShips within U.S.A.Quantity: 1 available
Soft cover. Condition: Near Fine. 1st Edition. CUSTOM PHOTOLETTERING ALPHABETS Published by Timely Typography, San Francisco, California, no date circa early 1960s, first edition. A contemporary specimen catalogue of Photoset Display Type. Softcover, staple bound, 12" x 9", 12 pages. The Custom Alphabetical Index showcases over…200 graphic alphabet specimens from A to Z. With two sheets of relevant advertising ephemera laid in. NEAR FINE Condition: a top outer corner-tip bump, otherwise, tight, bright, clean and unmarked. Scarce, none held in OCLC collections. "Custom Photolettering Alphabets presenting exclusive handlettered alphabets and Zenographic selections which are set photographically and include Early American to Art Nouveau, plus Modern Gothic, Interlocks, Swash Alphabets, Contours, Scripts, Casuals and Outlines." Timely Typography's original typefaces helped to define San Francisco's iconic counterculture graphic design and greatly influenced psychedelic poster art. Timely Typography was a prominent San Francisco mid century type foundry and typesetting house. They provided professional typesetting services and type specimens to local advertising agencies and specialized in custom type designs for graphic designers, print shops, top ad agencies and publishers across the Bay Area. They produced specimen catalogues and even created their own proprietary dry transfer lettering system called Modi-Film, a unique local alternative to London based Letraset. Timely was at its peak in the 1960s and early 1970s making the transition from metal type to photo typesetting, but computer technology was growing and agencies began doing their typography in house leading Timely to shutter.
