Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers (edition New edition), 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publi, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15.
Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Lang AG International Academic Publishers, Peter, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Paperback. Condition: Good. New edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Peter Lang AG International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
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Published by Peter Lang Copyright AG - IPSUK, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
Seller: AwesomeBooks, Wallingford, United Kingdom
paperback. Condition: Very Good. Public Relations Case Studies from Around the World (2nd Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Published by Peter Lang Copyright AG - IPSUK -, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
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Published by Peter Lang Inc., International A, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
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Published by imusti, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
Seller: Books Unplugged, Amherst, NY, U.S.A.
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Published by New York ; Bern ; Frankfurt ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Peter Lang, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
Seller: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germany
Originalbroschur. Condition: Gut. Second edition. XX, 386 S., Ill. Ein tadelloses Exemplar. - The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practicefrom public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. - Contents: What Case Studies Can Teach us in International Public Relations (Gregor Halff) -- Preface by Larissa Grunig (Part One: Case Studies in Global Campaigns Chapter One: Volkswagen Emission Scandal: An Example of Bad Public Relations on a Global Scale and the "Defeat Device"that Defeated a Reputation (Shannon A. Bowen, Don W. Stacks, and Donald K. Wright) -- ChapterTwo: Chile Becomes a World Player of the Wine Industry: The Legend of "Casillero del Diablo" (Juan-Carlos Molleda and Francisco Solanich) -- Part Two: Case Studies in Corporate Social Responsibility Chapter Three: Cargill's Indonesian Palm Oil Sustainability Program (Zifei Fay Chen, Don W. Stacks, Yi Grace Ji, and Bo Ra Yook) -- Chapter Four: Sharing "Made in Italy": Intesa Sanpaolo Bank's Cultural Communication around World Expo 2015 (Valentina Martino and Alessandro Lovari) -- Part Three: Cases in Public Diplomacy Chapter Five: Japan Is Back:The International Public Relations of the Second Abe Administration (Koichi Yamamura, Masamichi Shimizu, and Nancy Snow) -- Chapter Six: "Ukraine: Open for U": A Promotional Campaign and Nation Re-branding After the Euromaidan (Dariya Orlova and Katerina Tsetsura) -- Part Four: Cases in Measurement and Reputation Research of Public Relations Chapter Seven: A Real-time Integrated and Actionable Measurement System (Katie Delahaye Paine) -- Chapter Eight: The Impact of Corporate Reputation on Behavior: AkzoNobel and Zurich Insurance (Sandra Macleod, John A. McLaren, and Kevin Money) -- Chapter Nine: "Stoner Sloth": Lessons from Evaluation of Social Media andVirality (Jim Macnamara and Gail Kenning) -- Part Five: Cases in Crisis Communications ChapterTen: #indeepsorrow: Lufthansa's Agile Crisis Communication Management During and After the Crash of Germanwings Flight 4U9525? (Swaran Sandhu and Simone Huck-Sandhu) -- Chapter Eleven: The African Union Commission's Multinational Ebola Campaign's Localization Strategies (Toluwani C. Oloke and Juan-Carlos Molleda) -- Part Six: Cases Addressing National Opportunities Chapter Twelve: It's All in the Name: The Story of the Campaign for Marriage Equality in Ireland (John Gallagher) -- Chapter Thirteen: Communicating Food Safety in the Highly Multicultural Country of Kuwait (Mariam F. Alkazemi, Fahed Al-Sumait, and Cristina Navarro) -- Chapter Fourteen: Mead Johnson: Infant Formula to Make a Difference in China (Chun-ju Flora Hung-Baesecke, Xiaohong Chen, and Xiaodong Yin) -- Chapter Fifteen:The GST Campaign: Convincing Malaysians to Accept a New Taxation System (Kiranjit Kaur) -- Chapter Sixteen: Restoring Confidence in a Global Company -- and Healthcare Brand in Brazil: The Bayer Jovens Youth Education Campaign (Paulo Nassar and Terence (Terry) Flynn) -- Chapter Seventeen: Reaching for the Stars:The Launch of the UAE Space Agency (Inka Stever and Gaelle Picherit Duthler) -- Chapter Eighteen: ATaste of Harmony: Awareness and Celebration of Cultural Diversity in Australian Workplaces (Ingrid Larkin and Robina Xavier). ISBN 9781433134548 Sprache: Englisch Gewicht in Gramm: 551.
Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
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Condition: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 1.22.
Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.22.
Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
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Paperback. Condition: Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
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Published by Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433123460 ISBN 13: 9781433123467
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433134543 ISBN 13: 9781433134548
Seller: Wizard Books, Long Beach, CA, U.S.A.
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